64% of customers make a purchase after watching branded video content — and social media video content inspires 12-times as many shares as image and text based posts combined.
Plus, the brain processes video up to 60,000 times faster than it does text, which means the right clip could help you make a more emotional connection with potential customers.
For these reasons, content marketers need to “up” their game when it comes to video — and to do that, they need the best tools they can find.
The original article can be found at https://www.convinceandconvert.com/digital-marketing/video-tools-for-content-marketers/
I agree with them, these are some of the best video tools.
Here are my top 6 video tools that I use on a regular basis.
Camtasia is a user-friendly app for Windows and macOS that makes it easy to capture and polish your screen capture for a wide audience.
Billed as the internet’s largest repository of visual templates, the platform caters to those designing t-shirts, banners, book covers and, of course, many different kinds of videos.
For video, PlaceIt offers several hundred templates that can provide inspiration, concepts for storyboarding, or the raw materials you need to create professional-looking footage extremely quickly.
While most content marketers might use Canva primarily for graphic design, C&C’s community manager Christin Kardos is a fan of its animation features, too.
“Animoto makes it so easy to turn still photos and text into a compelling video that’s perfect for the way people consume videos on social media (in short bursts and with the sound off).”
For content marketers, this has to be one of the best video tools for creating slideshow style videos your own content, scripts, articles, or blog posts. This does a great job of creating a finding royalty free video clips and animated images to background your written content. And it's easy to add music with their extensive library of soundtracks. And there are multiple ways to add in your own voiceover audio track. In fact, if you don't want to use your own voice, they have some AI voices that sound pretty decent.
Magisto takes a different approach to video editing. By using smart algorithms, this tool plucks out your best photographs and most interesting video clips and assembles them into an exciting, well-crafted piece of video content. You can add a cherry on top with your choice of musical selection, themes and effects.
As content marketers know, editing together a piece of content that keeps the audience’s interest can be an arduous task. Magisto takes the heavy lifting off your hands and makes it simple to create brand-new interpretations of existing footage and photos. It also supports cross-channel marketing thanks to easy exporting and analytics tools. Samsung, Mitsubishi and Zappos have all used and raved about the app — so give it a spin for yourself.
By now, you’re probably itching to get started on your own video productions to take your marketing efforts to the next level. Each of the tools we mentioned is intuitive and accessible — and ready to help you capture the attention of a worldwide audience. So what are you waiting for?
Check out their top 12 video tools here https://www.convinceandconvert.com/digital-marketing/video-tools-for-content-marketers/
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