The Top 10 Short-Form Video Writing Styles for Social Media Videos
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Structure: Introduce a relatable protagonist → describe a significant challenge → protagonist faces struggle → achieves success or learns valuable lesson.
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Example: “I tried every marketing tactic and nearly gave up—until I discovered this one method…”
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Structure: Start with a provocative or intriguing question → tease a surprising fact or unexpected outcome → reveal answer subtly linked to your product or service.
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Example: “Ever wondered why million-dollar companies use this one weird trick?”
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Structure: Numbered or bullet-pointed actionable insights → concise, clear, and useful content → conclude with a call-to-action related to your product/service.
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Example: “3 ways to instantly make better videos—tip #2 changed everything for me.”
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Structure: Clearly identify a relatable problem → amplify emotional frustration around it → present your product or service as the ideal solution.
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Example: “Tired of your ads not converting? It’s frustrating watching money burn away, but here’s how I fixed it...”
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Structure: Introduce a common misconception or popular myth → directly debunk it → educate audience with real facts or practical solutions.
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Example: “Everyone says you need expensive gear for viral videos—here’s why that’s completely false.”
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Structure: Show initial struggle or starting point → highlight the turning point (your product or service) → vividly depict the impressive outcome or transformation.
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Example: “Watch how my editing went from amateur to pro with just this single app.”
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Structure: Brief but engaging story about real people or yourself → share their struggle and the journey → clearly showcase how your product improved their life.
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Example: “Meet Anna. She struggled to get any traffic—then one simple tweak changed everything.”
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Structure: Lead with a bold or contrarian statement → justify your perspective clearly → link your reasoning seamlessly to your product/service.
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Example: “Stop using hashtags on TikTok—here’s what actually works better…”
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Structure: Offer direct value through quick, easy-to-follow explanations or how-to’s → end by suggesting deeper solutions tied to your product/service.
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Example: “Here’s how I grew my email list by 5,000 subscribers in one month—step by step.”
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Structure: Identify a trending format or viral challenge → creatively adapt it to include your product/service message → leverage existing audience interest.
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Example: “Here’s me jumping on the AI-trend, but making it practical for entrepreneurs like you.”
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