Case Study: $4,200 a Month with Zero-Knowledge and No Product

This is a part-time business that quite literally requires no specialized knowledge, and you don’t even need a product.

You need just enough people skills to build rapport over the phone, Skype, Zoom, or whatever mode of communication you choose.

I know a guy who is doing this part-time, and based on my math, he seems to be making about $4,200 a month doing this 2 hours a day.

He charges his clients $35 a week for a 20-minute phone call, and he books about six clients per day during his lunch break and after work.

And he takes his weekends off, too.

Have you guessed what he does? If you said coaching, you’re right. But this is a relatively narrow, specialized coaching niche.

He calls himself an accountability coach. He lets his clients tell him what they’re going to accomplish over the next seven days. He asks what their plan is to get it done. He points out potential problems and asks the client how s/he will deal with them if they arise. Basically, he asks many questions, and once in a while, he gives a little advice.

When he calls them the following week, they have to be 100% honest and tell him exactly how much they did or did not get done. Personality-wise, he comes across as a father-figure, and his clients don’t want to disappoint him, so they get busy and do what they need to do.

He bills weekly automatically with Paypal because he says that when they see that money come out of their account every week, it’s a reminder that they need to get in gear.

He tried billing monthly, but his clients would relax for three weeks and then get busy in the fourth week. He says he doesn’t exactly understand the psychology of why weekly billing works better than monthly but that it doesn’t matter to him as long as his clients are getting results and he’s getting paid.

He has a full-time job, but he does have some flexibility. He does some calls during the day and the rest in the evening when he gets home. He’s firm about only having 30 clients a week because he says more than that is too much. And he’s got a waiting list of people who want him to be their accountability coach.

He’s strict with his clients about being ready to receive his call.

He lets the client choose the day and time for the weekly standing phone appointment as much as possible. He explains to them that they MUST be available at that time to talk to him. No exceptions are allowed. He doesn’t care if their house is on fire; they better answer the phone when he calls.

When I asked him how he arrived at $35 a week, he said it seemed to hit a sweet spot for clients. At first, he was charging too little ($20), and the clients weren’t taking the call all that seriously. Then he went overboard in the other direction and charged too much ($100) and the clients usually canceled after a couple of weeks, if they signed up at all.

He was once referred to a potential client who desperately wanted his help, but $35 was out of reach. This person’s first goal was to make more money.

Since he doesn’t charge for the initial consultation anyway, here’s what he told the new client: “Our next call is in 7 days. Right now, you’re going to tell me five ways you could add an extra $100 a week to your income starting this week. Then you and I are going to choose one of those 5, and you’re going to tell me your plan for making it happen.”

And that’s precisely what happened. Within a week, that man had a new income stream, and within a month, he was making an extra $1,000 a month. Nine months later, he quit his job and opened his own small business, all thanks to having an accountability coach.

You probably need a confident personality to make this work.

If people naturally look up to you or naturally want to please you, this might be an idea for some part-time income.

There are plenty of people who need a weekly fire lit underneath them along with some encouraging words to help them reach their goals.

Stay connected with the most current Marketing News, Strategies, Tips , and Case Studies!

Join our monthly marketing magazine to receive the latest news and updates from our team of professional marketers and copywriters.
(Don't worry, your information will not be shared.)

Subscribe to the Monthly Marketing Magazine