These are five things your customers want from you.
These are also five things that your spouse wants from you…
…your children want from you
…and your friends, coworkers, neighbors, and bosses want from you.
And they are the 5 things that YOU want, as well.
This comes from a book titled, “The One Sentence Persuasion Course – 27 Words to Make the World do Your Bidding” by Blair Warren. I highly, HIGHLY encourage you to read it.
Because while I will share the 5 things here, to entirely understand the importance and correct use of each, you’ll want to read the book. It might be the best money you’ll ever spend.
Here are the five things you need to influence others:
1: Encourage their dreams
2: Justify their failures
3: Allay their fears
4: Confirm their suspicions
5: Help them throw rocks at their enemies
From the book: “They are the most important because they are simple, they are immediately useful and they can be frighteningly powerful. Hitler used them and nearly took over the world. Cult leaders Jim Jones, David Kores and Marshall Applewhite, used them and commanded such loyalty that many of their followers willingly – even eagerly – died for them.”
Imagine what these five tools can do for your marketing.
Trust me – get the book.
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