If a social media platform is just beginning, it's seeking to increase its user base and increase traffic. In order to do this, it's prepared to offer marketers tons of organic reach, for no cost.
One day, the owners of the social media website decide that the site has become enough in size with the addition of members and traffic that they have to alter how they operate. Now, marketers have to pay for their services.
This is where you will either pay more for advertisements or the content you create will be lost in a place that no one will ever come across it.
Do you remember when Facebook made this mistake? Marketers were furious and screamed, but the truth is that social media websites have their own rules and it's our choice to decide if we'd like to follow the rules.
There is one social media platform specifically that can give you plenty of exposure for your written content, as well as two other sites that let you share videos.
The two video websites are those that you are likely to recognize: YouTube and TikTok. If you create videos that people like both of these websites will help you rank higher in the search results and make it easier for you to be found by completely new viewers.
However, if you're talking about content written There is only one website that is truly accessible and it's LinkedIn.
About 3 percent of the users on LinkedIn create material for their site, which implies that LinkedIn is in desperate need of your best content. If you offer the content to them, they'll probably increase your social media exposure than all other social media sites together.
You may think that LinkedIn is only for business. But keep in mind that everyone on LinkedIn has the same wants and needs as everyone else. Even if your product is designed for customers, and not for businesses You can still benefit from enormous organic reach when you post great material on LinkedIn.
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