What is it that readers are searching for like crazy right now?
Hint: It’s not toilet paper.
It’s not the latest novel or diet book, either.
According to National Geographic, demand for this right now is unlike anything they’ve seen before.
Upworthy has seen an unprecedented level of growth for this in the past four weeks, with a 65% growth in followers on Instagram and a 47% increase in on-site page views in March.
We are, of course, talking about good news.