Although it might sound a little strange to some, it is actually quite logical.
Regardless of the person who is instructing, instructions for how to do something are usually similar.
You could have ten internet marketers teaching you how to maximize your Facebook advertising dollars. Despite the fact that 10 people created the courses, it is likely that some of their information will be similar.
Mark, not his real name, buys "how to" books on Kindle. He then uses the content for creating paid courses. He usually chooses books that teach how to make a hobby a business. Two examples of such books are "How to Make Money Crochet" or "How to Make Money golfing".
Mark is looking for 200-page books or more. He needs lots of material in order to create a course. If Mark can find multiple books on the subject, that's great because he can learn a lot from each.
He studies the material in detail, then creates an outline of his course and records videos for each chapter. He gives a detailed and extensive explanation of the topic, using lots of examples and detail. He then transcribes the recordings and gives the entire thing as a drip-fed lecture.
Mark is able to absorb lots of information and make it his own before he can pass it on. It takes practice and skill. This is why it is easier for some people than others.
This model allows a person to rewrite content from books, and then have an audio professional listen to the files. Professionals are better than us reading, as we can sound a bit rushed and unnatural.
It is important to create a course that is valuable and then drip-feed it over a period of months. Then, you will charge a monthly subscription fee.
Mark informs prospects upfront that the course is either a 6-month, 9-month, or 12-month course. This increases subscriber retention. He also tried making memberships open-ended, with new information added as long a person remains a member. However, he found that the fixed term resulted in fewer members dropping out and a larger bottom line.
Advertisements in magazines, online newsletters, and websites are the best ways to attract new members. He loves to work with list owners to attract members and share a portion of the income.
It was interesting to me that he creates these courses in hobby niches so he can pay 50% less to his affiliates. He approaches many list owners who are excited to receive 30%, as they don't know much about monetizing their lists.
This will all depend on the niche and list owner. List owners who are skilled in niches such as golf or dog training tend to be savvier than those who are skilled at knitting and woodworking.
His ads use this theme every time: "Turning your hobby into a full-time career." This theme, regardless of niche, brings in buyers and keeps the majority of them loyal to the course.
His prospecting emails and websites are very similar. They can quickly be adapted to different niches by changing keywords, phrases, testimonials, and stories.
He currently has nine of these membership websites and plans to add three more. His time is spent putting ads up and making JV deals to attract more members.
The memberships cost between $9 and $19 per month, and he makes well over $5000 per month.
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