VidPenguin Productions Blog

The #1 Way to Cure Email Blindness and Get Your Emails READ

Your prospect opens your email…

Reads the first few sentences…

And then DELETES your email IN FRUSTRATION.

Why?

Because your first few sentences didn’t match the subject line and it confused and frustrated them.

The email felt like a waste of time…

Like maybe the subject line was clickbait.

It’s like opening the door to a chocolate shop and finding lawn mowers.

YOU WERE PROMISED CHOCOLATE!

“Where’s the chocolate??!”

“This can’t be...

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3 Tweaks You Can Make on Your Call-To-Actions to Instantly Increase Email Revenue

When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.

The more you can get your readers to click the links you put in your emails, the more traffic you send to your offers.

The more traffic you send to your offers, the more sales you can make. Usually. Okay, there is an exception to this rule, and it’s if you don’t set up your email and...

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5 Keys to Creating Content that Makes Sales

How would you like every piece of content you create to be your sales agent? Imagine if every article, post or video you created led to more subscribers and more sales… how awesome would that be?

Here are 5 keys to writing content that makes people want to read it, use it and buy from it.

1: Create Numbered Headlines that Make People Want to Consume Your Content

The first step to writing profitable content is to make sure it gets read by your audience. This means you need a headline...

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How to Radically Revitalize Your Business in 30 Days with Zero Out of Pocket

Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice, and started fishing? This might sound like an unusual idea if you’re from warmer climates. Why would someone sit on iced-over water for hours, freezing themselves silly, waiting for fish to wake up from their cold slumber and bite at their hook?

One way to make this sport more bearable is to build yourself an ice-fishing shanty. About the size of a garden shed, this is a small structure towed out onto the...

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Can Stupid Jokes Make for Good Marketing Emails?

I know firsthand how difficult it can be to continually come up with new topics for your emails.

The first 20 are easy.

The next 30 aren’t too difficult.

The next 50 take work.

And once you’ve done a few hundred emails, you’re pretty sure you’re just writing the same things over and over again – most likely because you are.

If you want to keep your emails fresh, interesting and even exciting for your readers, then it’s time to step up your game and find...

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Top 10 Changes Coming to Digital Marketing in 2021

Thanks to Covid-19, businesses have been pushed from the offline to the online world at record speed, making digital marketing more competitive than ever.

How can you compete in 2021?

1: If you haven’t already, it’s time to get serious about putting out plenty of great content. Whether it’s one sentence on social media or an entire white paper, you need lots of content continually flooding the internet daily.

2: Change the size of your content. Instead of making super long...

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The Secret to Attracting a Massive Audience with Your Blog

Maybe it's the thrill of writing something that could potentially go viral, or maybe they've just been bitten by the blogging bug. Either way, there are plenty of bloggers out there who write specifically to entertain and bring a smile to someone's face.

But this type of blogging is generally more for fun than for profit.

To make money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for.

When you help people solve...

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Your guide to content curation: 8 Benefits of Curating Your Content for Social Media Postings

When it comes to marketing your business, there’s a lot to think about. Why invest in content curation? Let’s talk through some of the benefits.

First, content curation must be a piece of a larger content marketing strategy. Still, need to pull a plan together? Check out the Hubspot guide listed at the end of this article to get started laying out a content marketing strategy. (Did we curate a useful resource within a curation post? Yep. So meta.)

 

If you’re already...

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The New Emoji Marketing Method

Emojis aren’t just for friends; they’re the ultimate magnet for capturing your customers’ attention, increasing user engagement, and even helping to close sales.

The funny thing is that most businesses think emojis are best left to 16-year old girls:

“We want to maintain a professional appearance to our customers, which is why we will never use emojis in any of our communications,” said the out-of-touch company executive to the marketing team struggling to...

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Guaranteed Profits BEFORE You Launch Using the T-Spring Sales Method

This isn’t about selling t-shirts, but rather the lesson we can learn from t-shirt sellers that will put money in our pocket before creating the product.

When you sell shirts on T-Spring, you’re not committed to investing any money until you have the orders in hand.

Let’s say your goal is to sell 50 t-shirts at $15 apiece. You advertise on social media, and buyers commit to purchasing the actual shirts. But until you reach the 50 order mark, or whatever number you’ve...

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