Your prospect opens your email…
Reads the first few sentences…
And then DELETES your email IN FRUSTRATION.
Because your first few sentences didn’t match the subject line and it confused and frustrated them.
The email felt like a waste of time…
Like maybe the subject line was clickbait.
It’s like opening the door to a chocolate shop and finding lawn mowers.
YOU WERE PROMISED CHOCOLATE!
“Where’s the chocolate??!”
“This can’t be...
When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.
The more you can get your readers to click the links you put in your emails, the more traffic you send to your offers.
The more traffic you send to your offers, the more sales you can make. Usually. Okay, there is an exception to this rule, and it’s if you don’t set up your email and...
Hopefully, you’re sending 6 or 7 emails to your list each week for maximum exposure, relationship building, and sales.
But if you are, you already know the greatest obstacle – coming up with new ideas on what to put in your emails.
Here is a list of writing prompts you can use to help you find ideas and keep your emails interesting and relevant.
After all, the better your emails, the more likely they are to be consistently opened, read, and acted upon.
Here we go…
The FTC rigorously enforces laws for email compliance. Ensure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.
Here are the rules that businesses must follow:
This is truly old school, and yet most marketers never do this.
In fact, it can add several hundred dollars or more to your bottom line each and every month.
And all it takes is a line or two of text in your emails.
What is it?
The signature line.
Place a simple signature line with a link to an offer as a footer in every one of your emails you send out to your list.
This can be one of your flagship products, such as your coaching program or a high-end course.
Yes, it sounds almost too simple....
How many different ways can you write an email promoting your product? Or for that matter, promoting anything?
After a while it may seem like your emails to your lists are all sounding the same, and that’s probably because they are.
But you can shake things up by incorporating ridiculous holidays into your email marketing.
Do a Google search for crazy holidays and you’ll find lists that cover the entire year. For example, just take a look at these holidays...
I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…
Could I use any of this in my email marketing? Can in-person persuasion work when communicating over the internet?
And the answer is a qualified ‘yes’. There are some things you simply cannot do online, such as shake someone’s hand. But there are other persuasion ‘secrets’ that can be surprisingly effective when incorporated into either your...
In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing.
Because of these changes, Mailchimp now gives small businesses the power to compete with more sophisticated (but potentially cost-prohibitive) marketing automation solutions.
And now Mailchimp announces a new line of tools that are artificial intelligence...
I’m on a lot of mailing lists simply because if something is working in another niche, there’s a good chance it’s going to work in my niches as well.
One of the lists I’m on is for dating advice – specifically, dating advice for people who want to date men. (I’m also on lists for people who want to date women, married couples having problems and recently separated couples. As I said, I join a lot of lists because I’m always in learning mode.)
Here’s a great system for earning $3,000 a Month in passive income.
You’re already familiar with regular affiliate programs, but did you know there are two-tier affiliate programs as well?
For example, you introduce a fellow affiliate to a product on a two-tier affiliate program. They sign up to promote it from the link you give them, and then 10% of all their sales goes to you.
That’s right – you make a commission on everything they sell because you signed them up for...