VidPenguin Productions Blog

How to build your own online tribe of advocates

You'll create an online community that shares your passion and allows people to get the latest news, share their love of the niche, and even become your most vocal, best-selling product advocates.

However, just because you have built an online community does not mean that people will automatically join. It requires effort from you, along with a lot of listening and strategy.

Successful online communities have personality and momentum. People...

Your prospect opens your email…

Reads the first few sentences…

And then DELETES your email IN FRUSTRATION.

Why?

Because your first few sentences didn’t match the subject line and it confused and frustrated them.

The email felt like a waste of time…

Like maybe the subject line was clickbait.

It’s like opening the door to a chocolate shop and finding lawn mowers.

YOU WERE PROMISED CHOCOLATE!

“Where’s the chocolate??!”

“This can’t be...