VidPenguin Productions Blog

Podcasting Primer – How to Earn Trust, Scale Intimacy and Profit - Part 2

Last month we covered why you might want to have a podcast, things to consider before you start podcasting, how to contact potential podcast guests and even what to do for your first couple of podcasts.

This month well cover how to build listener engagement; questions to ask your podcast guest; podcast music, intros, outros and editing; where to host and list your podcast; calls to action and monetizing your podcast.

Building Listener Engagement with Q and A’s

A great way to get your...

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Gaining the Invisible Edge

Some online marketers just naturally do far better than others. Why is that?

They get heard, they are remembered from one week to the next, they are followed socially online and they sell stuff. A LOT of stuff.

So the question is, how do they stand out from everyone else in their niche? How do they keep from looking like everyone else, and thus becoming nearly invisible like everyone else? I’ve been watching, and here are three things I’ve noticed that they all have in common and...

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How to Get a 200% Increase in Opt-Ins

email marketing May 17, 2020
 

Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.

Or rather…

The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.

This won’t apply in all situations but when it does, it’s amazing what a difference this can make.

Let’s say your affiliate is sending out your promotion to their list.

Your email, which you’ve written for your affiliate, gives all the reasons...

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7 Strategies to Begin Earning a Real Income Online in 30 Days

lists marketing strategies May 04, 2020

Has the pandemic temporarily canceled your job? Here are seven ways to start building an online income that can be reasonably impervious to pandemics, layoffs, or anything else the future might throw at you.

Please note: The 30-day timeline is somewhat arbitrary. When done right, some of these can begin generating income is far less than 30 days. Some might take a little longer. And all will depend on your execution. As they say, your results may vary.

How much can you earn? That will depend...

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How to Market Like Tesla

marketing strategies Mar 15, 2020

I love to look at markets outside of the online marketing niche to see what others are doing.

For example, Tesla.

In 2008, the electric car manufacturer was worth about $15 million.

According to the New York Times, today Tesla is valued at $100 billion. Yes, BILLION with a “B”.

Do you think we, as online marketers, could learn something from their success?

In 2016, the company rolled out a compact sedan named the Model 3 and priced it at $39,000.

Before the car was even available,...

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Email Sandwiches Equal Big Profits

I’m on a lot of mailing lists simply because if something is working in another niche, there’s a good chance it’s going to work in my niches as well.

One of the lists I’m on is for dating advice – specifically, dating advice for people who want to date men. (I’m also on lists for people who want to date women, married couples having problems and recently separated couples. As I said, I join a lot of lists because I’m always in learning mode.)

Today I...

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What Does Bounce Rate Mean to Your Business and What Can You Do to Improve It?

Bounce rate, the dreaded monster that website owners fight every day.  They know that when their bounce rate is high, the likeliness of their website being given any search love is slim to none.

So, What is Bounce Rate?

According to Google, bounce rate is a metric that is calculated by search engines based on a single page visitor or session. The search engine tracks to see if the visitor remains on the site or just exits without any further interaction. Basically, they allow the page to...

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74 Year Old Film Covertly Teaches Secret to Selling

lessons marketing tips Nov 20, 2019

I was watching a 1945 black and white movie called “Her Favorite Patient,” starring Ruth Hussey.

Remember, 1945 was the last year of the second world war.

The movie begins with Ruth driving down a country road. She sees a Marine in full uniform hitchhiking and stops to pick him up.

“Where ya headed?” asks the Marine.

“Chicago,” she says. “At least, eventually.”

“Me too, although I’ve got to get there before then.”

As...

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Marketing Terms You Need to Know

marketing terminology Nov 19, 2019

If you’re marketing online, it’s imperative that you master the language of marketing in order to maximize your results.

That’s right – knowing the language of marketing can actually increase your income. For example, if you don’t know what A/B testing is, then you’re not doing it. And if you’re not testing, I can almost guarantee you are losing sales that rightfully should be yours.

Just like any other profession or business, there is a learning...

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Sell the Ideal and People will Buy

marketing selling Nov 11, 2019
 

Have you noticed that a rather large percentage of your customers don’t actually USE your products?

You’re selling a viable product that guides your customers to a specific outcome, such as making money or losing weight.

And some of your customer buy just about every product you produce.

But… they don’t use your products…

Which has you scratching your head and wondering if you’re doing something wrong.

You’re not.

For some people, the act of buying...

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