Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice, and started fishing? This might sound like an unusual idea if you’re from warmer climates. Why would someone sit on iced-over water for hours, freezing themselves silly, waiting for fish to wake up from their cold slumber and bite at their hook?
One way to make this sport more bearable is to build yourself an ice-fishing shanty. About the size of a garden shed, this is a small structure towed out onto the...
While everyone else has a free e-newsletter or even a paid online newsletter, you might consider going in the opposite direction and having a PRINT newsletter.
You can use a mailing service to print and mail the newsletter for you, making it a hands-off operation once you send them your new issue and updated mailing list.
Formatting the issue is something you can hire out.
Even writing the articles can be outsourced if you don’t want to do it yourself.
But why would you want to do a...
Last month we covered why you might want to have a podcast, things to consider before you start podcasting, how to contact potential podcast guests and even what to do for your first couple of podcasts.
This month well cover how to build listener engagement; questions to ask your podcast guest; podcast music, intros, outros and editing; where to host and list your podcast; calls to action and monetizing your podcast.
Building Listener Engagement with Q and A’s
A great way to get your...
Some online marketers just naturally do far better than others. Why is that?
They get heard, they are remembered from one week to the next, they are followed socially online and they sell stuff. A LOT of stuff.
So the question is, how do they stand out from everyone else in their niche? How do they keep from looking like everyone else, and thus becoming nearly invisible like everyone else? I’ve been watching, and here are three things I’ve noticed that they all have in common and...
Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.
The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.
This won’t apply in all situations but when it does, it’s amazing what a difference this can make.
Let’s say your affiliate is sending out your promotion to their list.
Your email, which you’ve written for your affiliate, gives all the reasons...
Has the pandemic temporarily canceled your job? Here are seven ways to start building an online income that can be reasonably impervious to pandemics, layoffs, or anything else the future might throw at you.
Please note: The 30-day timeline is somewhat arbitrary. When done right, some of these can begin generating income is far less than 30 days. Some might take a little longer. And all will depend on your execution. As they say, your results may vary.
How much can you earn? That will depend...
I love to look at markets outside of the online marketing niche to see what others are doing.
For example, Tesla.
In 2008, the electric car manufacturer was worth about $15 million.
According to the New York Times, today Tesla is valued at $100 billion. Yes, BILLION with a “B”.
Do you think we, as online marketers, could learn something from their success?
In 2016, the company rolled out a compact sedan named the Model 3 and priced it at $39,000.
Before the car was even available,...
I’m on a lot of mailing lists simply because if something is working in another niche, there’s a good chance it’s going to work in my niches as well.
One of the lists I’m on is for dating advice – specifically, dating advice for people who want to date men. (I’m also on lists for people who want to date women, married couples having problems and recently separated couples. As I said, I join a lot of lists because I’m always in learning mode.)
Bounce rate, the dreaded monster that website owners fight every day. They know that when their bounce rate is high, the likeliness of their website being given any search love is slim to none.
According to Google, bounce rate is a metric that is calculated by search engines based on a single page visitor or session. The search engine tracks to see if the visitor remains on the site or just exits without any further interaction. Basically, they allow the page to...
I was watching a 1945 black and white movie called “Her Favorite Patient,” starring Ruth Hussey.
Remember, 1945 was the last year of the second world war.
The movie begins with Ruth driving down a country road. She sees a Marine in full uniform hitchhiking and stops to pick him up.
“Where ya headed?” asks the Marine.
“Chicago,” she says. “At least, eventually.”
“Me too, although I’ve got to get there before then.”