Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice, and started fishing? This might sound like an unusual idea if you’re from warmer climates. Why would someone sit on iced-over water for hours, freezing themselves silly, waiting for fish to wake up from their cold slumber and bite at their hook?
One way to make this sport more bearable is to build yourself an ice-fishing shanty. About the size of a garden shed, this is a small structure towed out onto the ice. The structure has one or more trap doors on the floor where you can use an auger to cut through the ice.
You can furnish these shanties with comfortable chairs and a propane heater – don’t get your shanty so warm that it melts into the ice or, worse yet – through the ice.
“What in the heck does this have to do with email marketing?”
Maybe nothing, but let me continue…
A couple in Princeton, Minnesota, decided they’d rather have chicken eggs than fish, so they converted their ice fishing shanty into a chicken coop.
They added nesting boxes to accommodate 80 chickens and trap doors to clean out the old bedding and chicken poop before moving the structure – on wheels – to a new location. When a chicken hawk appears in the sky, the chickens can dive under their chicken coop for safety.
Really, I think this is a much better use for the ice shanty than sitting in the cold for hours hoping a fish has had enough living and is ready for the frying pan.
If you’ve been doing online marketing for any length of time, then I’ll bet right now you have assets that you aren’t using fully. It’s just a matter of identifying those assets converting them into better, higher use.
For example, do you have…
Any of these assets and loads of others I didn’t list can be repurposed to increase your business.
Think about it… if an old ice shanty can find new life housing 80 chickens, couldn’t you…
You might want to take inventory of everything you have, whether it’s languishing on your website, on your hard drive, or in your memory, and make a list.
After each item, think of 5 ways you can repurpose and reuse it to either build your audience or make more sales.
If you’ve been doing online marketing for any real length of time, then I’ll bet you an ice-fishing shanty that you have thousands of dollars in assets going to waste right now.
The challenge is to identify them, decide on a course of action and then get busy.
And it won’t cost you a cent.
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