When creating your logo or the look of your website, color plays a crucial role in the snap judgments people make about your business. According to Emerald Insight, between 62 and 90 percent of that first impression is based on color alone. This means your color choice of logo or website could make or break a customer's decision to buy.
Yes, color is THAT important.
Well, that depends.
Nothing works better than red if you want to attract...
Thanks to Covid-19, businesses have been pushed from the offline to the online world at record speed, making digital marketing more competitive than ever.
How can you compete in 2021?
1: If you haven’t already, it’s time to get serious about putting out plenty of great content. Whether it’s one sentence on social media or an entire white paper, you need lots of content continually flooding the internet daily.
2: Change the size of your content. Instead of making super long...
Last month we covered why you might want to have a podcast, things to consider before you start podcasting, how to contact potential podcast guests and even what to do for your first couple of podcasts.
This month well cover how to build listener engagement; questions to ask your podcast guest; podcast music, intros, outros and editing; where to host and list your podcast; calls to action and monetizing your podcast.
Building Listener Engagement with Q and A’s
A great way to get your...
TikTok is growing fast – it’s been downloaded 1.5 billion times and has 500 million active users who spend an average of 52 minutes per day on the platform. 90% of active users access TikTok at least once per day. Users are overwhelmingly young, with 66% of users under the age of 30.
Yet just 4% of marketers use TikTok.
TikTok users upload videos of 15 seconds or shorter or create and share 60 second stories-type videos.
You already know that it’s far easier to sell to a customer you already have than it is to get a new customer.
Then again, it can sometimes be easier to get a new customer than to retain the old ones, depending upon the mistakes you’re making. But if you can avoid the mistakes and do things right the first time, your job will be that much easier, and customers will stick with you through thick and thin.
Here’s how to hook those customers you’ve worked so hard to win...
Just about every business can use social media to sell and compete today. Without social media, your business is less likely to flourish.
But how do you get your social media followers engaged and interested? Start with these tactics:
Have a Brand Defining Visual Identification System
You know instantly if you are looking at a Microsoft, Google or Apple post or ad, regardless of whether it’s on a website, in a magazine or on social media. That’s because they’ve...