TikTok is growing fast – it’s been downloaded 1.5 billion times and has 500 million active users who spend an average of 52 minutes per day on the platform. 90% of active users access TikTok at least once per day. Users are overwhelmingly young, with 66% of users under the age of 30.
Yet just 4% of marketers use TikTok.
TikTok users upload videos of 15 seconds or shorter or create and share 60 second stories-type videos.