VidPenguin Productions Blog

You can now ask your faithful fans to support your podcast by charging monthly fees through Spotify or Apple. You can even get 100% of the subscriber income for the first two years.

These are just three possible ways to use it:

• You can keep your podcast, but you can also offer bonus content for paid subscribers. Want even more? Get more? Upgrade now and join our inner circle.
• For paid subscribers, launch an ad-free version of your show. You want an ad-free experience. Register here.
• Pay...

From what I can see, right now, there is no faster way to build an audience online than through podcasting.

The demand for podcasts is growing at an unprecedented rate. More than half of people are listening to podcasts regularly. And podcasting creates loyalty and trust with your audience like almost nothing else out there.

Podcast audiences are more engaged and loyal than radio listeners or blog readers. Something like 88-90% of podcast listeners listen to the entire show, including...

If you already have a successful, popular podcast, then you already know the power of podcasting to create an audience, to build credibility, to make connections with the movers and shakers in your niche, and to sell a lot of products.

Think about this: When you have a podcast, you are in your target market’s ears for 20 to 60 minutes. This is intimate, one-on-one time with no interruptions or competition for their attention. You can create personal (PERSONAL!) relationships with your...

Marketing is hard - nobody said it would be easy. But the rewards of success are so much greater than any difficulties we might encounter on the way to achieving them.

Podcasts are a useful tool for those who wish to promote their business. It can be time-consuming and difficult, but there are many benefits to starting your own podcast. 

It takes time before you see any results with a lot of work-but the hard effort pays off!

But being a guest speaker on established podcasts – what...

Last month we covered why you might want to have a podcast, things to consider before you start podcasting, how to contact potential podcast guests and even what to do for your first couple of podcasts.

This month well cover how to build listener engagement; questions to ask your podcast guest; podcast music, intros, outros and editing; where to host and list your podcast; calls to action and monetizing your podcast.

Building Listener Engagement with Q and A’s

A great way to get your...

If blogging is writing, and Podcasting is speaking, then why lump these two things together?

Because they both involve you communicating with a (hopefully) ever-growing tribe of people who log in to see what you have to say today.

You might choose to start blogging and podcasting simultaneously. I read a post the other day that asserted you have no business doing a podcast if you haven’t already blogged a certain number of times and blah blah blah.

Nonsense. If you know your topic,...