VidPenguin Productions Blog

How to Survive Your Fist Hashtag Hijacking

During a presidential debate, the sitting U.S. President gave a shout out to a group called, “Proud Boys”.

When I think of ‘proud boys’, I imagine two-year-old boys in diapers who just used the potty for the very first time.

But apparently, these “Proud Boys” are actually a white supremacist group classified by the FBI as an extremist group and a hate group. Before the debate even ended, the hashtag #ProudBoys began trending.

That’s when LGBTQ Twitter...

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Top 20 Hypnotic Email Openers and Subject Lines

I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…

Could I use any of this in my email marketing? Can in-person persuasion work when communicating over the internet?

And the answer is a qualified ‘yes’. There are some things you simply cannot do online, such as shake someone’s hand. But there are other persuasion ‘secrets’ that can be surprisingly effective when incorporated into either your...

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A 4 Letter Word That Will Prevent FDA and FTC Attacks on Your Business

blogging copywriting Nov 20, 2020

Imagine if you had one little 4 letter word at your disposal that could keep you compliant with the law and prevent you from being attacked by the FDA (Food and Drug Administration), the FTC (Federal Trade Commission), or any other big brother agency.

When you’re writing sales copy - whether it’s an email, a sales letter, a blog post, or even a social media post - you’ve got to be careful.

One poorly worded claim and now the FDA is coming after you for giving medical advice...

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144 Power Words that Convert

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.

Let me give you an example: You want people to opt in to your mailing list. On your button, you place a call to action. You...

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