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How to Raise Prices without Angering Customers

How to Raise Prices without Angering Customers

And How to Lower Prices Without Previous Customers Throwing a Fit

I once knew a marketer who wouldn’t lower his prices no matter what. He lived in constant terror that old customers would be mad that the course they bought last month or last year for $197 now cost $97. Heck, they might even demand a refund of the price difference. I’m pretty sure he imagined that every one of his customers was sitting at the computer just waiting for...

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