VidPenguin Productions Blog

Ten Words that Turn Undecided Prospects into Paying Customers

On any page where your goal is to convince someone to opt-in to something - it could be a lead magnet, purchasing your product, hiring your services – insert these two questions:

What’s in it for you? (Insert your answer)

“Is this for me, Bob?” (Insert your own name and the answer)

Too often, we forget to tell people what’s in it for them and how to tell if it’s a good fit for their wants, needs, and desires.

By using and answering these two questions, you...

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Triple Your Conversions with this Hidden Sales Letter Technique

If you’ve read enough spy stories, you know how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…

You get the idea.

Frankly, what I’m about to reveal isn’t that clever. This hidden sales letter is actually hiding in plain sight for anyone to see, and yet most people will never realize exactly how or why this...

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The Secret to Attracting a Massive Audience with Your Blog

Maybe it's the thrill of writing something that could potentially go viral, or maybe they've just been bitten by the blogging bug. Either way, there are plenty of bloggers out there who write specifically to entertain and bring a smile to someone's face.

But this type of blogging is generally more for fun than for profit.

To make money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for.

When you help people solve...

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How to Make Money from Other People’s Ideas

I want to be clear right up front – there is NO stealing required to do this.

In fact, professionals have been doing this same thing forever, or at least since people have been creating stories, content, and so forth.

I’ll give you some movie examples:

Bridget Jones Diary (2001) is really a modern version of Jane Austen’s Pride and Prejudice.

Clueless (1995) is based on Jane Austen’s Emma.

Cruel Intentions (1999) is a modern version of Pierre Choderlos de Lacios’...

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Made You Look! How to Make Headline Grabbers Work for You

 

Headlines are the "make or break," "do or die" piece of your content. Think of all the times you've scanned title after title before clicking on the headline that stopped your scroll.

73% of people admit to skimming blog posts, while only 27% consume them thoroughly. Without a compelling headline, your content won’t receive the eyes it deserves.

But what exactly are headline grabbers? And how do you write one that stands out among the black-and-white sea of copy monotony? Most...

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6 Bullet Point Tips

1: Just like a headline, each bullet point should express a clear benefit.

2: When possible, keep your bullet points symmetrical. Make them all one line each, or two lines. Use short headlines of 1-4 words for each one, or don’t use headlines, and so forth. This makes it easier on the eyes and easier to read.

3: Keep your bullets clean and uncluttered. Without exception they must always be easy to read, or why even bother using bullet points?

4: Each section of bullet points should have...

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How to Crush It With Your Complimentary Blogposts and Articles

I'm always amazed at how marketers think free content and paid articles are two entirely different things. That fact is, your most successful blog posts and newsletter articles can make you more money than many of the products you've promoted.

 

The key is to pay attention to how your content is received.

One can attract the most attention when people comment on and forward the posts.

A little 200-word article that gets great feedback is trying to tell you that you...

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How One Simple Story Could Make You A Million Dollars

We talk a lot about storytelling in marketing, but what’s the meaning of it all?

One simple story – the right story – can turn an unsuccessful business into a success and a successful business into a behemoth of customers and sales.

Stories are 22 times more memorable than facts and figures alone.

And our neural activity increases five times when listening to a story.

Storytelling lights up the brain's sensory cortex, allowing the listener to feel, hear, taste, and even...

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Publishing Your First Kindle Book in 30 Days or Less

Publishing Your First Kindle Book in 30 Days or Less

Last month we covered how to write your first Kindle book in 30 days or less. Now we’re going to cover how to publish your book. While this is not the most exciting step in creating, publishing, and marketing your ebook, it is crucial to get a professional-looking book that people want to buy, enjoy reading, and for which they are happy to leave positive reviews.

Your Own Publishing Company

Here’s something you’ve probably...

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15 Secrets of Persuasion to Help You Sell More Online

Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it.

The human brain can be influenced through its three systems of…

  • primal (sex)
  • emotions (empathy)
  • rationalization (logic)

When marketing is truly working, it’s appealing to all three of these systems simultaneously.

The classic recipe to do this seems almost too simple to work: First, you use images to trigger the primal brain. Second, you use empathy and a good...

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