Maybe it's the thrill of writing something that could potentially go viral, or maybe they've just been bitten by the blogging bug. Either way, there are plenty of bloggers out there who write specifically to entertain and bring a smile to someone's face.
But this type of blogging is generally more for fun than for profit.
To make money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for.
When you help people solve problems through free and valuable content relevant to your business, you reach larger audiences and build trust.
The best part is you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs.
Let’s say that you’re a real estate agent. Your potential clients aren’t looking for your recipe for apple pie, the award you won last week, or even the number of houses you sold this month.
What they do want is their questions answered:
Find out what real estate prospects want to know, and then use those exact questions for your titles. Give helpful info in the blog posts, refer them to your squeeze page to get your lead magnet, or suggest they give you a call to answer their questions further.
These posts can rank high in search engines without tricks because they are exactly what searchers are looking for. And once you rank, you’ll be getting free, consistent traffic from Google.
This works in just about any and every niche you can think of, and it’s an easy way to demonstrate your authority while building an audience that is super receptive to your offers and services.
And here’s how you can take this knowledge and double the impact: Use the same approach for your YouTube videos.
YouTube is simply a search engine for videos, so ranking on YouTube is similar to ranking on Google.
Choose keyword phrases and questions that match what people are looking for on YouTube. Create videos with those titles that are packed with great info. And invite your viewers to visit your website, subscribe to your list, or take the action you seek.
Using this method and being consistent will yield powerful results: Free targeted traffic, building your authority with your new viewers and readers, and plenty of new subscribers and customers.
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