1: Just like a headline, each bullet point should express a clear benefit.
2: When possible, keep your bullet points symmetrical. Make them all one line each, or two lines. Use short headlines of 1-4 words for each one, or don’t use headlines, and so forth. This makes it easier on the eyes and easier to read.
3: Keep your bullets clean and uncluttered. Without exception they must always be easy to read, or why even bother using bullet points?
4: Each section of bullet points should have...
You walk into McDonald’s and order a burger, fries and a drink. But before you check out, the cashier asks you a helpful question: “Would you like me to Supersize your meal for you?”
Well isn’t that nice of the cashier to ask that? Of course you would like her to do that, and you might even thank her for being so thoughtful.
Congrats, you’ve just discovered how to increase the size of your orders on your website.
The most difficult part of marketing is getting...