I've been getting the same two questions lately, and they're fair ones: "What exactly is Masher Tools?" and "Do I get this stuff free because I'm a GeekOutFridays member?"
So let me pull up a barstool and answer both — plus tell you where Wayne and I are actually taking all of this. Because there's a method here, even when it looks like we're just tossing tools over the fence.

Here's the honest version: Masher Tools (MasherTools.com) is where we test ideas in pub...