Cornerstone content is the best, most important article(s) on your website. These are the posts you make to rank high in the search engines and look like the authority you are.
When writing one of these articles, your goal is to provide the best and most complete information on your topic. Your goal isn’t to sell, at least not right away. You want to present yourself and your website as THE authority on your topic, the one readers, turn to for reliable information and advice.
If 5,000 words sound like a crazy high number, you’re not alone.
Even when they’re trying to be super productive in their writing, most people generally won’t write more than 2,000 words on a good day.
Yet when I put the pedal to the metal, I can do 5,000 or even more.
How do I do it?
First, I take a few moments to relax. Yes, seriously, I sit in my favorite chair, get comfortable, and relax my entire body.
Next, I set my intention to write X number of words in the following...
When it comes to marketing your business, there’s a lot to think about. Why invest in content curation? Let’s talk through some of the benefits.
First, content curation must be a piece of a larger content marketing strategy. Still, need to pull a plan together? Check out the Hubspot guide listed at the end of this article to get started laying out a content marketing strategy. (Did we curate a useful resource within a curation post? Yep. So meta.)
If you’re already...