Today's B2B buyers are pickier than ever when it comes to branded content. DemandGen Report's annual survey found that 88 percent want lead magnets which focus more on business benefits, while 75 percent want more data-driven content.
Building trust with B2B buyers may be more challenging than ever, but high-value lead magnets can create a steady stream of qualified prospects.
To inspire your B2B content strategy, we've curated a list of high-returns...
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