VidPenguin Productions Blog

While appearing on Craig Ferguson's Late Late Show, Trace Atkins, a country superstar, shares his story about his childhood and life before he was famous.

Trace was a DJ in the Southwest for five years. He then moved to Nashville and continued playing in bars for three more years before he signed his first recording deal.

Trace states, "I had always had very happy club owners. I would challenge people not to drink as much from the stage as I did." I sold lots of liquor. This is the...

It’s great when we can use free advertising to make sales, right?

Like when affiliates send you traffic.

Oh, wait… you have to PAY those affiliates.

Okay, but when you do guest posting, and appear on podcasts, and haunt forums and do all those other things that are free…

Except all of that takes TIME. And it may – or may not – send you the traffic you seek.

Hmmm….

What if we thought of advertising as an investment?

Let’s say you invest in real...

Has the pandemic temporarily canceled your job? Here are seven ways to start building an online income that can be reasonably impervious to pandemics, layoffs, or anything else the future might throw at you.

Please note: The 30-day timeline is somewhat arbitrary. When done right, some of these can begin generating income is far less than 30 days. Some might take a little longer. And all will depend on your execution. As they say, your results may vary.

How much can you earn? That will depend...

It can be difficult to schedule a time each week with a coaching client. They work full time, they’re in a different part time zone and so forth.

Plus, many clients don’t need an hour every week. They might need an hour now, and then not need your time again until 3 weeks later once they’ve implemented everything they learned on that first call.

If you’re trying to sell coaching by having them book their time first and then pay, you’re essentially putting up a...

I love to look at markets outside of the online marketing niche to see what others are doing.

For example, Tesla.

In 2008, the electric car manufacturer was worth about $15 million.

According to the New York Times, today Tesla is valued at $100 billion. Yes, BILLION with a “B”.

Do you think we, as online marketers, could learn something from their success?

In 2016, the company rolled out a compact sedan named the Model 3 and priced it at $39,000.

Before the car was even available,...

I’m on a lot of mailing lists simply because if something is working in another niche, there’s a good chance it’s going to work in my niches as well.

One of the lists I’m on is for dating advice – specifically, dating advice for people who want to date men. (I’m also on lists for people who want to date women, married couples having problems and recently separated couples. As I said, I join a lot of lists because I’m always in learning mode.)

Today I...

Today's B2B buyers are pickier than ever when it comes to branded content. DemandGen Report's annual survey found that 88 percent want lead magnets which focus more on business benefits, while 75 percent want more data-driven content.

Building trust with B2B buyers may be more challenging than ever, but high-value lead magnets can create a steady stream of qualified prospects.

15 B2B Lead Magnet Ideas for 2019

To inspire your B2B content strategy, we've curated a list of high-returns...