Today's B2B buyers are pickier than ever when it comes to branded content. DemandGen Report's annual survey found that 88 percent want lead magnets which focus more on business benefits, while 75 percent want more data-driven content.
Building trust with B2B buyers may be more challenging than ever, but high-value lead magnets can create a steady stream of qualified prospects.
To inspire your B2B content strategy, we've curated a list of high-returns ideas for lead magnets. Beyond basic eBooks and whitepapers, these offers reflect the latest research into the habits of B2B decision makers.
Create a single-page insider guide which offers unique insight and actionable tips The average B2B buyer spends just 5 minutes reviewing brand content, so brevity matters.
Create an industry overview using fresh, high-quality research.
Forty-five percent of B2B buyers are spending more time on research than in previous years. Video or written case studies can lend important social proof of your brand's impact.
Hosting a webinar which can be viewed on-demand. Forty-eight percent of B2B buyers say webinars are their top choice for content formats in the middle stages of the buying cycle.
Simplify a confusing process by providing an easy-to-use template for spreadsheet calculations.
Offer engaging, educational quizzes or surveys. One case study revealed a B2B quiz had a conversion rate of over 84 percent.
Offer a coupon for your product or a partner's product.
Events are the biggest driver of B2B leads, according to Marketing Charts research.
Online education has become a $275 billion industry. Create a series of high-impact videos.
Provide an application or spreadsheet to help your prospects calculate conversion rates, return-on-investment (ROI), or another equation. Calculators are the top choice for later-stage content among 48 percent of B2B buyers.
Offer prospects a 30-day trial of your product or a digital sample of your services to showcase your work and educate potential buyers.
Running social contests on Facebook can enable your organization to reach highly-targeted prospects.
Provide an opportunity for prospects to sign up for a complimentary consultation with an on-staff experts, without any sales pitch.
30 or 60-day success guides can be a form of lead magnet content which encourages extended engagement.
Bundle several pieces of relevant content, such as a whitepaper and eBook or several eBook templates, into an all-in-one guide.
B2B buyers in 2019 will be more discerning than ever when it comes to consuming brand content. By creating lead magnets which offer unique, immediate value and focus on the prospect, marketers can build trust and generate targeted contacts.
Join our monthly marketing magazine to receive the latest news and updates from our team of professional marketers and copywriters.
(Don't worry, your information will not be shared.)