VidPenguin Productions Blog

: Use Paid Advertising

This method isn’t free, but it is highly effective and does produce as much targeted traffic as you’re willing to pay for.

In fact, you can literally create an ad and be receiving traffic today.

You might use Facebook ads or Google ads, choosing highly targeted long-tail keywords. Be sure to test and track to get the best response.

Or you might do content syndication on sites like Outbrain, creating an overview article and linking to your free report. The...

Do you need a lead magnet or TripWire to give your prospects a free or low-cost way to try your product?

Pull out one chapter or one video of your full product and use that.

If they like what they read or see in the excerpt, they will be much more likely to purchase the full product.

For example: If you’re selling a 15-module video training course, pull out one video and offer it for free to get people to join your list. Follow up with offering them the rest of the course, possibly at a...

Today's B2B buyers are pickier than ever when it comes to branded content. DemandGen Report's annual survey found that 88 percent want lead magnets which focus more on business benefits, while 75 percent want more data-driven content.

Building trust with B2B buyers may be more challenging than ever, but high-value lead magnets can create a steady stream of qualified prospects.

15 B2B Lead Magnet Ideas for 2019

To inspire your B2B content strategy, we've curated a list of high-returns...