The old way of getting found online is fading fast. AI tools like ChatGPT, Perplexity, and Google's AI Overviews are changing how people search — and how businesses need to respond. More than 60% of searches now end without anyone clicking a single link. Instead, AI tools write out the answer directly. For brands that rely on web traffic, that's a serious problem. But for those who learn to work with AI, it may be the biggest opportunity in years.
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