VidPenguin Productions Blog

Are you FTC Compliant with Your Email Marketing?


The FTC rigorously enforces laws for email compliance. Ensure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.

Here are the rules that businesses must follow:

  • Don’t use false or misleading header information.
    Your “From,” “To,” “Reply-To,” and routing information — including the originating domain name and email address — must be accurate and identify the person or business who...
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