Back in the day we saw tons of launches that were just one product. The product launcher kept 50% of the revenue and paid 50% to affiliates.
Next, we saw launches with upsells. The product owner might pay affiliates 100% on the front-end product and split the backend profits 50/50 with affiliates.
These days, we’re seeing more and more launches where the affiliates earn 100% of the initial sale AND the upsells, too.
Why in the world are the product launchers doing this?