I'm always amazed at how marketers think free content and paid articles are two entirely different things. That fact is, your most successful blog posts and newsletter articles can make you more money than many of the products you've promoted.
The key is to pay attention to how your content is received.
One can attract the most attention when people comment on and forward the posts.
A little 200-word article that gets great feedback is trying to tell you that you have struck gold.
You might decide to expand that article into a full-blown product and sell it or use it as an outcome magnet.
Take your most successful free reports and turn them into PDFS and ebooks.
Answer a customer's query and then send that answer out as a video.
Do you get a good deal of response? Bam! There's another product waiting to be produced.
The point is to monitor the reception you receive on every piece of content you create, whether they're articles, videos, documents, launches, emails, reports, or whatever. If you're not sure how something has been received, ask your readers what they thought of it.
Take the most popular themes and expand them or repurpose them into something different. You don't need to come up with new ideas continually.
Instead, figure out which ideas are working and get the most out of those.
And you can also purposely float your idea for a new product by developing a mini-version of it as a post and then seeing how folks respond.
Next Step: Do you have 10 ideas for products?
Create 10 posts, see which one is the most popular, and begin working on that product right away.
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