VidPenguin Productions Blog

Dan Kennedy Lesson on Wealth Creation

The esteemed marketing instructor Dan Kenney tells the story of an entrepreneur who hired him to look over his entire business with new eyes and figure out why the business wasn’t earning its full potential.

Dan observed the entire operation and analyzed everything. He looked at the business from top to bottom and paid special attention to each of the five employees.

Then Dan sat down with the client and gave him his verdict: Fire the office manager, the person who had been with the...

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