A 404 Error Page is what a visitor sees (or should see) when they land on a page that is no longer there. Some links go bad over time because products get removed, or content gets deleted. Or maybe there are changes in the permalink structure, or gremlins ate the page. It can happen. It DOES happen.
And there was a time when your 404 Error page could say anything or nothing at all.
But it’s time to wake up because 1995 is long gone.
If you’re still using...
You’re going to think this is too simple to work.
Certain website designs attract certain target markets. The design that attracts gardeners, for example, is going to be different than the design that attracts electrical engineers.
Knowing this, the question becomes, “How do you design a website that you KNOW will attract your target market like no other?”
And how do you do this without a lot of market research, testing, trial and error and so forth?