In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing.
Because of these changes, Mailchimp now gives small businesses the power to compete with more sophisticated (but potentially cost-prohibitive) marketing automation solutions.
And now Mailchimp announces a new line of tools that are artificial intelligence (AI)-based to further help small business owners become better marketers.
The new AI tools include:
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