Allow Me to preface this by Alerting you that the Best Selling instrument in all of the world is not the worldwide web, sales letters or revenue videos, or word of mouth.
It is a story.
Stories market like nothing else since We're hard wired to hear and love tales. It is in our bodies. Think about a crude guy coming back from a search and telling everybody in the camp that a saber tooth tiger murdered bob's narrative in the northeast valley.
Do you think anybody would venture...
We talk a lot about storytelling in marketing, but what’s the meaning of it all?
One simple story – the right story – can turn an unsuccessful business into a success and a successful business into a behemoth of customers and sales.
Stories are 22 times more memorable than facts and figures alone.
And our neural activity increases five times when listening to a story.
Storytelling lights up the brain's sensory cortex, allowing the listener to feel, hear, taste, and even...