I just received an email from a well-known online marketer. The guy has been in the business at least 20 years and makes significant bank – or at least I assume he does – who knows.
Look, I get it that proofreading is boring. It sucks. Who wants to take the time, right? I’ve probably published more mistakes than anyone.
But… some mistakes can be far more costly than others.
I clicked over from the email to his sales letter which was interesting for more than just the...