Written content is still an important part of the overall content creation process, and there’s really no way to get out of writing it unless you just outsource it or have solely user-generated content on your site, especially if you want to get Google traffic. But there are ways to make the process easier, which we are going to talk about right now.
Collections of quotes on particular topics are one easy way to create content, and you can add some unique content to them by writing your take on the topic. For example, if you create a list of motivational quotes for entrepreneurs, you can let people know your personal favorite quotes and why you like each one, along with your interpretation of each.
Roundups are a very popular type of blog post these days. Readers love them, because they get to discover a lot of information about a single topic in one place, and content creators love them because they don’t really have to write a lot of original content themselves other than descriptions of each item they are linking to.
In case you haven’t seen roundup posts, the basic process of creating one is something like this:
Step 1 - Pick a topic.
Step 2 - Find several different pieces of content online that fit the topic. It could be articles, videos, audio, or images. Ideally, they should all be the same type of media. A good number for most purposes is between 5 and 20 items.
Step 3 - Create an article that links to each item, along with a description of each. Your description of each link is the unique content that will attract search engine traffic and make your article interesting to readers.
Roundup posts do require a bit of work to create, but they don’t require the same level of in-depth research that articles typically do, because you’re just writing descriptions of other people’s content. This is a great time saver.
Interviews are great content, because you only have to write some questions, and the person you’re interviewing does most of the writing work. You just email the questions to your subject, and they email you their answers back.
You can interview pretty much anyone who knows anything about your topic, but ideally you want to interview someone who is fairly well known in your industry and has a following with the hopes that when the interview is posted on your site, they will tell their own followers about it and get you some additional traffic.
Re-bogging is taking someone else’s blog post or article and publishing it to your own site—with permission, of course. Sometimes people will allow you to post their content in its entirety, but a lot of the time they won’t want to risk the dreaded “duplicate content” issue, so they may ask you to post only excerpts. But that’s actually a good thing, because you won’t have to worry about duplicate content, either.
5. Guest Posts
Guest posts are a great way to get free content written for you, but it’s tricky to find people to do guest posts unless you have a relatively popular website. People generally want to write guest posts when they believe it will get them more traffic. In this case, you’ll have to convince people that a guest post on your site will be beneficial to them in some way.
Perhaps it will be because you do have significant traffic or social media followers, or it might be because your site has a high domain authority or page authority. Just make sure they understand there is value in writing for your site.
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