Okay, I have nothing against the silver crowd. In fact, I am a few years from being one too!
But just today I was reminded that many in the older generation have a built-in fear of all things electronic.
While they feel perfectly safe sending a check through the mail, or giving a check (which has their routing and account numbers on it for all to see) to a strange clerk in a store, they will balk and putting their credit card number into an encrypted, highly secure website.
If you knew for a FACT that your customers would want to buy a certain type of product from you, then wouldn’t you want to know what that product is?
It could save you a lot of time and trouble, having this information.
And the funny thing is, you do already know what this type of product is – you just maybe haven’t considered selling it yourself.
Everyone is hard-wired to look for the easy solution.
Let’s say you’re being chased by a saber-tooth tiger. You want...