VidPenguin Productions Blog

This will work for most any information product that you deliver over time.

For example, if you’re having a course with weekly classes, a training program in which you release one video every so often, or anything that is not released all at once, here is how to double your sign-ups.

Let’s say you’re offering a course with weekly live training for $97. You promote your course and get as many paid sign-ups as you can. You might give this option a Sunday night deadline.

If you...

Okay, I have nothing against the silver crowd. In fact, I am a few years from being one too!

But just today I was reminded that many in the older generation have a built-in fear of all things electronic.

While they feel perfectly safe sending a check through the mail, or giving a check (which has their routing and account numbers on it for all to see) to a strange clerk in a store, they will balk and putting their credit card number into an encrypted, highly secure website.

Go figure.

...

If you knew for a FACT that your customers would want to buy a certain type of product from you, then wouldn’t you want to know what that product is?

It could save you a lot of time and trouble, having this information.

And the funny thing is, you do already know what this type of product is – you just maybe haven’t considered selling it yourself.

Everyone is hard-wired to look for the easy solution.

Let’s say you’re being chased by a saber-tooth tiger. You want...

Last year I read an article about the 10 best reasons for using webinars, by Agnes Jozwiak, Marketing Director at ClickMeeting. She brought up some very valid reasons for using webinars as shown below.

1. Most Cost-Effective Marketing Tool

When it comes to using the best kind of marketing techniques in the most cost-effective way, webinars trump them all. Of course, webinars arenít free to host and it takes time and planning to present high-quality content. However, you are able to...