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How to Survive Your First Hashtag Hijacking

During a presidential debate, the sitting U.S. President gave a shout out to a group called, “Proud Boys”.

When I think of ‘proud boys’, I imagine two-year-old boys in diapers who just used the potty for the very first time.

But apparently, these “Proud Boys” are actually a white supremacist group classified by the FBI as an extremist group and a hate group. Before the debate even ended, the hashtag #ProudBoys began trending.

That’s when LGBTQ Twitter...

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Tips on How to Use Hashtags to Drive More Traffic

Hashtags organize social media according to conversations and topics, making it easier for you to find your target market for your brand. 

To like, retweet, and reply to posts under several hashtags, use a social media monitoring tool such as Hootsuite. Hashtagify can also help you find other hashtags that are related to the one you’re targeting. 

Now here’s the tricky part: Not all hashtags are to be treated the same on every channel. For example: 

On...

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