As an online marketing coach, which do you think would be easier:
A: Taking someone who is earning $1000 a month and showing them how to earn $10,000 a month
B: Taking someone who is earning nothing online and showing them how to earn $500 a month
As you’ve probably guessed, the answer is “B.”
But why is that true?
Because someone who is already earning $1000 a month likely has systems in place to earn money, they have a squeeze page and maybe a website, they have one or...
You’re driving through strange new lands to a destination you’ve never seen. Sometimes you go for miles without seeing anything that indicates you’re even on the right road. Then finally, a sign appears, telling you that your destination is up ahead. If you’re like most people, when you see this sign, you immediately relax. You feel better because you’ve been reassured that you’re traveling in the right direction, and your reward is close.
If you think of...
Benny Hsu bought a course on how to make money designing and selling t-shirts. Soon he had his first t-shirt designed and uploaded, ready to sell.
He set a Facebook ad budget at $10. If no one bought his shirt at the end of his $10 spend, he would stop. No one bought.
But he liked the process, so he tried again.
In fact, he tried 20 times more with 20 new t-shirt designs and 20 new ad campaigns. On each one he spent $10 to test it out, and still no one was buying.
Well, that’s not...
This doesn’t always work, but when it does… it’s magic.
Here are three examples, one of which you may have heard before, two of which I’ll bet are new to you.
I remember hearing that the glue on Post-It Notes was a mistake. The inventor was trying to make the world’s strongest glue and instead made what might be the world’s weakest adhesive.
He could have thrown it out. But instead, some enterprising individuals thought of a way to use it...
1: You see a gorgeous girl at a party. You go up to her and say, “I’m very rich. Marry me!”
That’s Direct Marketing
2: You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him.”
3: You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say, “Hi, I’m very...
Living a life of significance is the foundation to a successful thriving business.
It’s all about deepening your compassion and ability to understand others.
Let’s say that two entrepreneurs start businesses on the same day in the same industry. One entrepreneur is out to make a good profit and sell his business in 10 to 20 years so he can retire on the beach.
The second entrepreneur has a vision of helping his hometown by bringing back jobs and pride to the community. He’s...