VidPenguin Productions Blog

1: Just like a headline, each bullet point should express a clear benefit.

2: When possible, keep your bullet points symmetrical. Make them all one line each, or two lines. Use short headlines of 1-4 words for each one, or don’t use headlines, and so forth. This makes it easier on the eyes and easier to read.

3: Keep your bullets clean and uncluttered. Without exception they must always be easy to read, or why even bother using bullet points?

4: Each section of bullet points should have...

Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it.

The human brain can be influenced through its three systems of…

• primal (sex)
• emotions (empathy)
• rationalization (logic)

When marketing is truly working, it’s appealing to all three of these systems simultaneously.

The classic recipe to do this seems almost too simple to work: First, you use images to trigger the primal brain. Second, you use empathy and a good...

You’re driving through strange new lands to a destination you’ve never seen. Sometimes you go for miles without seeing anything that indicates you’re even on the right road. Then finally, a sign appears, telling you that your destination is up ahead. If you’re like most people, when you see this sign, you immediately relax. You feel better because you’ve been reassured that you’re traveling in the right direction, and your reward is close.

If you think of...