The Nine-Step Sales Page Sequence Most Online Marketers Get Wrong

A former Fortune 500 sales leader has codified an architecture built on emotion, logic and urgency — and drawn a sharp line about where persuasion crosses into something else.

Most online sales pages, Simon Parsons argues, are built in the wrong order.

They lead with logic when they should lead with emotion. They skip the closing pressure that turns browsers into buyers. And they treat the reader's hesitation as something to be...

Cornerstone content is the best, most important article(s) on your website. These are the posts you make to rank high in the search engines and look like the authority you are.

When writing one of these articles, your goal is to provide the best and most complete information on your topic. Your goal isn’t to sell, at least not right away. You want to present yourself and your website as THE authority on your topic, the one readers, turn to for reliable information and advice.

You can raise bra...

It’s disheartening to spend weeks creating the perfect product that people don’t buy. You were sure it would be a hot seller, yet your sales are nowhere to be found.

Now imagine you’re writing a book for Kindle, hoping that Amazon and readers alike will love it enough to make it a bestseller.

The criteria that make a hot selling product isn’t all that different from what’s needed to make a Kindle book fly off of Amazon.

1: You’ve got to be in a pre-existing market. Even if you want to carve o...

"Newsjacking" is the act of leveraging breaking news to get traffic to your content.

Let's say there's a blackout at a Superbowl, and Oreo immediately tweets out an image of an Oreo cookie in the dark with the words, "You can still dunk in the dark." Yeah, you remember when that happened. It's an example of newsjacking, and that one tweet (which cost nothing) was worth more in sales and publicity than buying a Superbowl commercial.

Or maybe the news story is that a software mogul just sold his...

If 5,000 words sound like a crazy high number, you’re not alone.

Even when they’re trying to be super productive in their writing, most people generally won’t write more than 2,000 words on a good day.

Yet when I put the pedal to the metal, I can do 5,000 or even more.

How do I do it?

First, I take a few moments to relax. Yes, seriously, I sit in my favorite chair, get comfortable, and relax my entire body.

Next, I set my intention to write X number of words in the following X number of hou...

If you've ever attended the course of writing sales letters and you're aware of the fact that you shouldn't disclose the price until after you've justified the price.

It's essential to create value, convince the potential buyer to desire your product, and then send them to a frenzied desire. It's time to demonstrate the value of your item the price, and I'm talking about an enormous amount.

Only then will you reveal the cost.

At the very least, it's the norm.

Rules are meant to be broken, wh...

First of all, I’ve got to tell you that the $50,000 a year number is crazy super conservative. This gal, Judy, is earning more than that, but I wanted to make it realistic looking for even the newest marketer.

Okay, how does Judy (not her real name) pull in well over $50,000 a year with a monthly newsletter while spending only about 10 hours on it per month?

She promotes the newsletter to every person who joins her list when they join. This means when she’s giving away a lead magnet to get som...

Some marketers get lucky and hit a home run with their first product, then wonder why their second, third, and fourth products don’t sell.

Or they never do create a successful product, despite following the advice that they should “create products that solve problems.”

They found a problem. They solved it. But the solution they found isn’t selling.

Log into JVZoo or Warrior and look at all the products that have sold 10 copies or less.

Assuming these products were promoted and shown to poten...

In January 1949, Edward Dee brought his family from England to New Jersey, USA. He rented a facility, installed two machines, and began making a candy wafer roll called Smarties®.

If you’ve ever had one of these, you know each roll contains 15 disc-shaped candies of assorted colors and flavors. Pop one in your mouth, and you will get a pleasant, mild taste of… something.

It’s not always easy to figure out what the flavors are, and that’s because whatever the flavor is, there isn’t enough of it...

Can’t Write Headlines?

Writing powerful headlines that capture attention, draw the reader into your copy, and SELL is tough.

It takes work. Trial and error. Brainstorming. Research.

What is this product really about? What is the ONE significant slam-dunk benefit? How do you convey this benefit in a little headline?

I sense you’re getting stressed just thinking about it. Or maybe that’s me projecting onto you because I feel the same way.

Writing headlines is HARD for one reason – there is so...