VidPenguin Productions Blog

In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing.

Because of these changes, Mailchimp now gives small businesses the power to compete with more sophisticated (but potentially cost-prohibitive) marketing automation solutions.

And now Mailchimp announces a new line of tools that are artificial intelligence (AI)-b...

A 404 Error Page is what a visitor sees (or should see) when they land on a page that is no longer there. Some links go bad over time because products get removed, or content gets deleted. Or maybe there are changes in the permalink structure, or gremlins ate the page. It can happen. It DOES happen. 

And there was a time when your 404 Error page could say anything or nothing at all.  

But it’s time to wake up because 1995 is long gone. 

If you’re still using bland, boring, dead-end 404 Error ...

On or off the internet, you are always selling something to someone. 

Maybe you’re selling your parents on why they should pay for your college. 

Or you’re selling your spouse on why they should let you take that trip with your friends. 

Or you’re selling your boss on what a great employee you are, and how you should get a BIG raise starting NOW. 

We even sell little things, like getting our kids to go to bed, getting the newspaper carrier to deliver our paper where the sprinklers won’t get ...

While this list is by no means comprehensive, here are 7 dirty tricks to watch out for if you’re selling products on Amazon: 

1: Other Amazon sellers copying your products 

Let’s say you have an online store, and you have your products on Amazon.  

Anyone can copy your photos and product descriptions and place them on Amazon under their account. 

Worse yet, when you contact Amazon to file a complaint, they will require proof and documentation for every single product in dispute. You will hav...

What if your prospects aren’t buying from you? Assuming they’re seeing your offer, the reason they’re not buying is one of the following: 

1: They don’t want what you’re offering. You will never sell these people.  

Go find the people who WANT your product or find a product your people want. 

2: They literally don’t have the money or credit to buy what you’re offering. They want it, and if they had the money, they would buy it.  

You can still sell to some of these people by offering payment...

Hashtags organize social media according to conversations and topics, making it easier for you to find your target market for your brand. 

To like, retweet, and reply to posts under several hashtags, use a social media monitoring tool such as Hootsuite. Hashtagify can also help you find other hashtags that are related to the one you’re targeting. 

Now here’s the tricky part: Not all hashtags are to be treated the same on every channel. For example: 

On Twitter, tweets with a single hashtag ty...

Here’s an interesting idea I observed in action last week… 

Plan out an online treasure hunt using several images. 

Then contact a few of your partners and ask each one to pin an image on their Pinterest board. Each image gives a clue to the next image in the treasure hunt. 

Publish a blog post about the promotion along with a link to the first image. Fans then go from image to image by following the clues. The last image forwards them to a hidden page where they enter their info to take part...

Don’t you just love programs where you make the sale once and get paid over and over again? 

And what’s not to love about the fitness and health niche, too? It’s expanding faster than people’s waistlines, to the tune of $100 billion dollars on a global, annual basis. 

Your customers are desperate to lose weight which is why they buy your products. If they do lose the weight, you can then sell them fitness programs. And everyone needs to improve their health as they age. It’s an industry where ...

If you keep a tab on what’s trending, then you must have heard about how quizzes are one of the most engaging content types. Yes, that’s true!

Nowadays, quizzes are used to engage potential customers. It is by asking them questions concerning their interests.

Surprising Quiz Facts That Will Make You Take Notice!

✔ You would be amazed to know that an average quiz gets shared on Facebook for up to 2,000 times.
✔ Quizzes provide you with user-generated insights on how your audience is thinking ab...

Sometimes even small changes can make a big difference in getting traffic through the SERPS. 

1: Your content doesn’t connect with visitors 

Buyers want to be heard, understood, and helped. Most of all, they need to feel they can trust the content on your website, or they will leave. 

If your content is nothing but, “We are the BEST! Buy from US!” Then why would anyone trust it? 

If the end goal of your site is to make sales, start by writing about these topics in an informative, helpful, no...