On any page where your goal is to convince someone to opt-in to something - it could be a lead magnet, purchasing your product, hiring your services – insert these two questions:
What’s in it for you? (Insert your answer)
“Is this for me, Bob?” (Insert your own name and the answer)
Too often, we forget to tell people what’s in it for them and how to tell if it’s a good fit for their wants, needs, and desires.
By using and answering these two questions, you...
If you’ve read enough spy stories, you know how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.
Frankly, what I’m about to reveal isn’t that clever. This hidden sales letter is actually hiding in plain sight for anyone to see, and yet most people will never realize exactly how or why this...
Marketing is hard - nobody said it would be easy. But the rewards of success are so much greater than any difficulties we might encounter on the way to achieving them.
Podcasts are a useful tool for those who wish to promote their business. It can be time-consuming and difficult, but there are many benefits to starting your own podcast.
It takes time before you see any results with a lot of work-but the hard effort pays off!
But being a guest speaker on established podcasts – what...
A good ‘About Me’ Page doesn’t have to be fancy or complicated. In fact, it just needs to communicate a few key things - yet people keep making these same 7 mistakes over and over again on their About Pages.
1: Surprise! Your ‘About Me’ Page isn’t about you.
Nope. It’s about the person who visits the page. This is where you tell that person why they should bother with you, or products or your site.
Talk about their problems which you solve.
Maybe it's the thrill of writing something that could potentially go viral, or maybe they've just been bitten by the blogging bug. Either way, there are plenty of bloggers out there who write specifically to entertain and bring a smile to someone's face.
But this type of blogging is generally more for fun than for profit.
To make money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for.
When you help people solve...
Who would have thought that simple icons could help boost your email marketing efforts? The message is important, but it’s the little things like an icon that make a big difference.
But the key is to find a way for your message to be conveyed.
The icon is a powerful tool for marketers to use in their marketing campaigns. The icon can highlight your company’s benefits and show the positive effects of your offer.
They can demonstrate particular features or characteristics of your...
Need Free Icons?
Here are my 10 favorite resources for free icons:
When it comes to marketing your business, there’s a lot to think about. Why invest in content curation? Let’s talk through some of the benefits.
First, content curation must be a piece of a larger content marketing strategy. Still, need to pull a plan together? Check out the Hubspot guide listed at the end of this article to get started laying out a content marketing strategy. (Did we curate a useful resource within a curation post? Yep. So meta.)
If you’re already...
This is it!
This is the final module on how to write and publish your first Kindle book in 30 days.
If you’ve been following along, then you might have your book written by now. If not, that’s okay because there’s no time like the present to start.
Today we’ll finish up with marketing your book, including how to make it a best seller.
Let’s get started!
Finding Your Book’s Category on Amazon
While Amazon shoppers can type keywords into Amazon’s...
Emojis aren’t just for friends; they’re the ultimate magnet for capturing your customers’ attention, increasing user engagement, and even helping to close sales.
The funny thing is that most businesses think emojis are best left to 16-year old girls:
“We want to maintain a professional appearance to our customers, which is why we will never use emojis in any of our communications,” said the out-of-touch company executive to the marketing team struggling to...