If you want to build a BIG list and you don’t care whether or not anyone on that list ever opens or reads your emails, then do what most marketers do:
Create a blind opt-in form that does NOT tell the new subscriber what they are receiving.
They will instantly mistrust you, give you their throw away email address, glace through your lead magnet, throw that away, and never read one of your emails again.
Hey, but at least you have a BIG list, right?
Or you can make BIG promises that sound...
How Increase Conversions on Pop-ups and Squeeze Pages
…while simultaneously training your new subscribers to open and read your emails.
Traditionally, a squeeze page or pop-up is going to have a big promise in your headline, followed with 3 bullet points and an opt-in form or something similar.
But what if, instead of ONE big promise, you make 12 of them?
One online marketer recently tested a pop-up that contained 12 “Secrets” instead of the usual big headline and bullets....
In the past, men would seek their fortunes on and across the seas, setting forth from their homelands, sometimes headed for newly discovered and exotic countries, other times for careers at sea, all seeking adventure and riches.
Some found them, some strayed from the path of honesty and became pirates and rogues, others became military men or rich and powerful businessmen, but between them all they built great empires, be they countries or businesses.
Today we look to use the internet to do...
Just about every business can use social media to sell and compete today. Without social media, your business is less likely to flourish.
But how do you get your social media followers engaged and interested? Start with these tactics:
Have a Brand Defining Visual Identification System
You know instantly if you are looking at a Microsoft, Google or Apple post or ad, regardless of whether it’s on a website, in a magazine or on social media. That’s because they’ve...
TikTok began as a moderately successful video sharing tool, but now it’s become one of the most downloaded apps in the world.
Marketers have begun to see the potential of the platform, and yet you still don’t hear that much about how to monetize this new social media app.
That’s why we’re going to talk about what TikTok is and several strategies you might use to build your audience and even monetize this app.
Don't worry, you don’t have to lip synch videos and...
Conversational marketing via chatbot is a powerful way to move your buyers through the sales funnel. Answering questions on the spot and building stronger relationships with them can only increase sales, if done correctly.
Chatbots interact with users when they visit your site, enhancing their experience and reducing your load of customer service emails.
You can use chatbots to complete any number of specific business tasks, such as making appointments, acting as a live question and answer,...
Sure, you’ve made mistakes. We all have. But odds are you will never make a $400 billion mistake.
Bill Gates recently revealed what he says is his, “…greatest mistake ever.”
The mistake? Allowing Android to become the dominant non-Apple smartphone operating system instead of Windows Mobile.
During an interview at VC firm Village Global, Gates lamented:
“In the software world, particularly for platforms, these are winner-take-all markets. So, the greatest mistake...
Is social media marketing right for your product?
And if so, how can you make the most of social media marketing?
I’ve curated 9 tips that might surprise you, annoy you or even flip your concept of social media marketing on its head.
1: Be One of the First
Most people try to build their brands on platforms that are extremely competitive.
But there are other ways:
Either build your brand on a new platform BEFORE it becomes huge…
…or build your brand on an unexpected...
How can we harness the power of our brains to push ourselves to accomplish things we don’t think we’re capable of doing?
1: Focus on enjoying the process. Most people can get better at anything if they are willing to put in the time and effort. Find ways to enjoy the process itself, so that it becomes more of a hobby or passion than a chore.
2: Detach yourself from the outcome. The way to enjoy the time and effort you put into learning a new skill – practice – is to...
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