“Help! I’ve been doing online marketing for some time now, but I still don’t fully understand this whole ‘split testing’ thing I keep hearing about. What is it, why is it so important, and how do I do it?”
Split Testing, also known as A/B testing, is an experiment in marketing where you ‘split’ your audience into two or more groups to test variations of a campaign or website page. Your goal is to find out which variation works better and thus...
OK, here is a break from all the Coronavirus news. Just for marketers...
Q: Why couldn’t the marketer sell his baking equipment?
A: He had a leaky funnel.
Q: What’s a pirate’s favorite content format?
A: WebinARRR! Preferably one that’s B2Sea.
Q: Why can’t the marketer go see live musicals anymore?
A: He keeps trying to capture the leads.
Q: What do you call a cow with a blog post stamped on its skin?
A: Branded content!
I love to look at markets outside of the online marketing niche to see what others are doing.
For example, Tesla.
In 2008, the electric car manufacturer was worth about $15 million.
According to the New York Times, today Tesla is valued at $100 billion. Yes, BILLION with a “B”.
Do you think we, as online marketers, could learn something from their success?
In 2016, the company rolled out a compact sedan named the Model 3 and priced it at $39,000.
Before the car was even available,...
1: You see a gorgeous girl at a party. You go up to her and say, “I’m very rich. Marry me!”
That’s Direct Marketing
2: You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him.”
3: You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say, “Hi, I’m very...
I’m on a lot of mailing lists simply because if something is working in another niche, there’s a good chance it’s going to work in my niches as well.
One of the lists I’m on is for dating advice – specifically, dating advice for people who want to date men. (I’m also on lists for people who want to date women, married couples having problems and recently separated couples. As I said, I join a lot of lists because I’m always in learning mode.)
Do you want to diagram out how your business is going to grow in the next year, and what you need to do to get it there?
Or would you like to have a flowchart of each activity in your business, so that you can outsource these jobs without worrying about whether or not each detail is taken care of?
Flowcharts are diagrammatic representations illustrating a solution model to a problem or process. You can use them to document, analyze, design or manage your work.
And once you start using them,...
Don’t worry, this isn’t going to be an article talking about time travel, daleks and cybermen. This is actually about the ‘other’ timelord, the one we’re conditioned almost from birth, not to truly see but to obey without question.
I am of course talking about the actual time, for example its currently ten past ten at night and I’m writing this article, granted to my own self-imposed deadline, but it serves as a useful example to illustrate the point...
Your goal is to convert social media followers into customers, but it’s easier said than done, right? The first step is to post engaging content to capture your followers’ attention.
My own rules of social media posting are pretty simple:
Rule #1: Never be boring.
Rule #2: Post regularly and make it interesting.
Rule #3: Try not to stress about Rules #1 and #2 and just enjoy the process. Because if you’re having fun, then odds are your followers are having fun, too.
Membership sites are AWESOME because you make a sale once and get paid over and over again.
Membership sites suck because you have to create a never-ending stream of content.
It’s kind of like being chained to your content stove, cooking up new and exciting dishes every week without duplication, forever.
Can you really create 3 years, 5 years or 10 years’ worth of fresh content? And for that matter, do you really want to create that much content in the first place?
: Use Paid Advertising
This method isn’t free, but it is highly effective and does produce as much targeted traffic as you’re willing to pay for.
In fact, you can literally create an ad and be receiving traffic today.
You might use Facebook ads or Google ads, choosing highly targeted long-tail keywords. Be sure to test and track to get the best response.
Or you might do content syndication on sites like Outbrain, creating an overview article and linking to your free report. The...