It used to be (way back in the day) that you could toss up any old website with junk content, slap on some Google Ads, and make money.
People were putting up hundreds of these websites and making bank, until one day, without warning, Google slapped all of these folks back into the stone age.
It seems Google didn’t like the junk content on the sites, and frankly, Google had a good point.
After that, it was a lot harder to make money with Google ads on your site, even with good content....
Back in the day we saw tons of launches that were just one product. The product launcher kept 50% of the revenue and paid 50% to affiliates.
Next, we saw launches with upsells. The product owner might pay affiliates 100% on the front-end product and split the backend profits 50/50 with affiliates.
These days, we’re seeing more and more launches where the affiliates earn 100% of the initial sale AND the upsells, too.
Why in the world are the product launchers doing this?
It can be difficult to schedule a time each week with a coaching client. They work full time, they’re in a different part time zone and so forth.
Plus, many clients don’t need an hour every week. They might need an hour now, and then not need your time again until 3 weeks later once they’ve implemented everything they learned on that first call.
If you’re trying to sell coaching by having them book their time first and then pay, you’re essentially putting up a...
I was on a conference call the other day for what you might call a hot new niche in selling.
And frankly, I was pretty excited. True, the person doing the call was having a bit of trouble getting to the offer. And when he finally got to the proposal, he spent an awful lot of time telling the listeners how great it was.
Maybe TOO much time.
Have you ever been “over-sold?” It’s when the person doing the selling winds up selling too much, and you decide not to buy a product you...
Benny Hsu bought a course on how to make money designing and selling t-shirts. Soon he had his first t-shirt designed and uploaded, ready to sell.
He set a Facebook ad budget at $10. If no one bought his shirt at the end of his $10 spend, he would stop. No one bought.
But he liked the process, so he tried again.
In fact, he tried 20 times more with 20 new t-shirt designs and 20 new ad campaigns. On each one he spent $10 to test it out, and still no one was buying.
Well, that’s not...
If blogging is writing, and Podcasting is speaking, then why lump these two things together?
Because they both involve you communicating with a (hopefully) ever-growing tribe of people who log in to see what you have to say today.
You might choose to start blogging and podcasting simultaneously. I read a post the other day that asserted you have no business doing a podcast if you haven’t already blogged a certain number of times and blah blah blah.
Nonsense. If you know your topic,...
A Proven Facebook Video Marketing Strategy
If you’re on Facebook, then you’re probably - or should I say hopefully - using videos in your Facebook marketing.
Here are a few stats to put video marketing and especially Facebook video marketing into perspective:
This doesn’t always work, but when it does… it’s magic.
Here are three examples, one of which you may have heard before, two of which I’ll bet are new to you.
I remember hearing that the glue on Post-It Notes was a mistake. The inventor was trying to make the world’s strongest glue and instead made what might be the world’s weakest adhesive.
He could have thrown it out. But instead, some enterprising individuals thought of a way to use it...
“Help! I’ve been doing online marketing for some time now, but I still don’t fully understand this whole ‘split testing’ thing I keep hearing about. What is it, why is it so important, and how do I do it?”
Split Testing, also known as A/B testing, is an experiment in marketing where you ‘split’ your audience into two or more groups to test variations of a campaign or website page. Your goal is to find out which variation works better and thus...
OK, here is a break from all the Coronavirus news. Just for marketers...
Q: Why couldn’t the marketer sell his baking equipment?
A: He had a leaky funnel.
Q: What’s a pirate’s favorite content format?
A: WebinARRR! Preferably one that’s B2Sea.
Q: Why can’t the marketer go see live musicals anymore?
A: He keeps trying to capture the leads.
Q: What do you call a cow with a blog post stamped on its skin?
A: Branded content!