VidPenguin Productions Blog

During a presidential debate, the sitting U.S. President gave a shout out to a group called, “Proud Boys”.

When I think of ‘proud boys’, I imagine two-year-old boys in diapers who just used the potty for the very first time.

But apparently, these “Proud Boys” are actually a white supremacist group classified by the FBI as an extremist group and a hate group. Before the debate even ended, the hashtag #ProudBoys began trending.

That’s when LGBTQ Twitter users jumped in and hijacked the hashtag,...

I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…

Could I use any of this in my email marketing? Can in-person persuasion work when communicating over the internet?

And the answer is a qualified ‘yes’. There are some things you simply cannot do online, such as shake someone’s hand. But there are other persuasion ‘secrets’ that can be surprisingly effective when incorporated into either your email subject line or opening line beca...

The new Global Marketing Trends 2021 report from Deloitte Insights provides us with clues for what is heading our way in marketing.

Despite the pandemic overload, consumers have a positive perspective on how brands are responding to the current environment, providing for positive experiences and even increased brand loyalty.

The top 7 trends are pointing to a need to lose the façade we often present to customers and instead be authentic while holistically meeting their needs.

1: Purpose

Why ...

Imagine if you had one little 4 letter word at your disposal that could keep you compliant with the law and prevent you from being attacked by the FDA (Food and Drug Administration), the FTC (Federal Trade Commission), or any other big brother agency.

When you’re writing sales copy - whether it’s an email, a sales letter, a blog post, or even a social media post - you’ve got to be careful.

One poorly worded claim and now the FDA is coming after you for giving medical advice or the FTC is knock...

If it’s your own Facebook Group, then you can market your programs with no problem.

But if you’re in a Facebook Group run by anyone else, you’ve basically got two options:

1: Be active, provide value, answer questions and solve people’s problems to get noticed.

Because this can be time intensive, you might want to pick one group and stick with it rather than spreading your attention over several groups. Or you can outsource this work to someone else.

Look for opportunities to contact people ...

Everyone’s got a book inside of them, just waiting to get out. And some people have dozens of books that can each be earning them a monthly income… if only they could just get started.

Kindle books can mean true passive income. You write each book once, and Amazon sells it for years. Completely unknown aspiring authors have written dozens of Kindle books and earn themselves a monthly income that rivals most people’s annual income. Those same people can then take months and even years off from w...

You’re driving through strange new lands to a destination you’ve never seen. Sometimes you go for miles without seeing anything that indicates you’re even on the right road. Then finally, a sign appears, telling you that your destination is up ahead. If you’re like most people, when you see this sign, you immediately relax. You feel better because you’ve been reassured that you’re traveling in the right direction, and your reward is close.

If you think of the internet as a system of highways an...

Paid advertising is great because once you’ve got ads and a funnel that works, you can turn on the switch anytime you’re willing to spend money to make money.

But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising.

1. When you compare content marketing with paid search, content marketing gets three times the leads per dollar spent. This is huge, but remember to factor in your time when creating content.
2. Effective content
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In a traditional education you are taught there is ONE right answer.

Remember multiple choice tests? You were told that “C” was the right answer and “A” “B” and “D” were wrong.

But what if there is a “E”, an “F” or even several hundred different possibilities?

Nope. According to school, there is always ONE right answer.

It makes grading tests a whole lot easier, plus it trains people to follow orders from bosses who always know the one right answer.

And it’s all bull****.

In business there...

Anytime and every time you do anything in your business, write it down.

Found a new resource? A new shortcut? A new market? Had a brilliant idea? Or even a crazy idea? Write it all down.

If you try something and it works, write it down. If it didn’t work, write that down, too.

It doesn’t matter what your niche is. The point is to keep track of everything you do in your business.

Then when something pays off big, you have three options:

1. Follow the steps in your notebook to duplicate your s
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