VidPenguin Productions Blog

Sometimes even small changes can make a big difference in getting traffic through the SERPS. 

1: Your content doesn’t connect with visitors 

Buyers want to be heard, understood, and helped. Most of all, they need to feel they can trust the content on your website, or they will leave. 

If your content is nothing but, “We are the BEST! Buy from US!” Then why would anyone trust it? 

If the end goal of your site is to make sales, start by...

As anyone who’s tried it knows, recruiting affiliates for a product launch can be a real pain. 

Some affiliates have large egos and even bigger demands for your time and your money. 

“I want a bigger commission.” (They ask this no matter how much you’re paying, btw. I think they read it in an affiliate how-to manual.) 

“I want you to promote my products to your list in return for me promoting your product.” (Now you ...

While everyone else has a free e-newsletter or even a paid online newsletter, you might consider going in the opposite direction and having a PRINT newsletter.

You can use a mailing service to print and mail the newsletter for you, making it a hands-off operation once you send them your new issue and updated mailing list.

Formatting the issue is something you can hire out.

Even writing the articles can be outsourced if you don’t want to do it yourself.

But why would you want to do a...

It’s my opinion that any online marketer - regardless of niche - who doesn’t do the following is essentially hiking up a rocky mountain barefoot when s/he could be taking the ski lift.

Online marketing boils down to this: We either create our own products or choose affiliate products, and then we spend our precious time, energy and money getting people to BUY those products.

But only a relatively small percentage of marketers make the one simple shift that will catapult them to...

I’d love to call this a case study, but I don’t have enough info to do that. What I can say is that this must be making money or they wouldn’t keep doing it.

Lately, my Adblocker isn’t always working correctly on YouTube, which is why I suddenly see ads appear before my videos, and it’s been a real learning experience for me. If you have an ad blocker, you might disable it for a few days to see what you’ve been missing.

Recently I watched a YouTube video...

I just received an email from a well-known online marketer. The guy has been in the business at least 20 years and makes significant bank – or at least I assume he does – who knows.

Look, I get it that proofreading is boring. It sucks. Who wants to take the time, right? I’ve probably published more mistakes than anyone.

But… some mistakes can be far more costly than others.

I clicked over from the email to his sales letter which was interesting for more than just the...

It’s great when we can use free advertising to make sales, right?

Like when affiliates send you traffic.

Oh, wait… you have to PAY those affiliates.

Okay, but when you do guest posting, and appear on podcasts, and haunt forums and do all those other things that are free…

Except all of that takes TIME. And it may – or may not – send you the traffic you seek.

Hmmm….

What if we thought of advertising as an investment?

Let’s say you invest in real...

You’re going to think this is too simple to work.

Big mistake.

Certain website designs attract certain target markets. The design that attracts gardeners, for example, is going to be different than the design that attracts electrical engineers.

Knowing this, the question becomes, “How do you design a website that you KNOW will attract your target market like no other?”

And how do you do this without a lot of market research, testing, trial and error and so forth?

It’s...

Rule #1 of online marketing… there aren’t nearly as many rules as you might think.

Rule #2 of online marketing… some people will do things that really should be against the rules. And sometimes these things will really make you mad.

Rule #3 of online marketing… you can’t change what they do and getting mad won’t help. But what you can do is sleep well at night.

Here’s what I’m talking about:

Within the ‘make money online’ niche,...

If you were to guess the #1 problem marketers face when launching a new product – what would you say?

Not having enough information?

There are products, courses and programs galore that teach how to create and launch a new product.

Lack of technical know-how?

Anyone can hire the technical help they need online.

The #1 reason why marketers – and especially new marketers – fail to launch new products is fear.

Not fear that they will screw up, or fear that the launch will be a...