VidPenguin Productions Blog

Headlines are the "make or break," "do or die" piece of your content. Think of all the times you've scanned title after title before clicking on the headline that stopped your scroll.

73% of people admit to skimming blog posts, while only 27% consume them thoroughly. Without a compelling headline, your content won’t receive the eyes it deserves.

But what exactly are headline grabbers? And how do you write one that stands out among the black-and-white sea of copy monotony? Most...

Imagine a squeeze page that takes you 20 minutes to put together, including the lead magnet.

Imagine this page converts at something close to 71%.

And now imagine you can buy unlimited traffic to your squeeze page because the paid traffic pays for itself.

How many new subscribers would you like today? This week? This year?

The key to a high converting squeeze page is to offer something so outstanding. People are more than eager to enter their email address to get that prized item.

You could...

Setting aside every self-help book out there, I’d like to propose the theory that there is ONE thing you need to be successful and that you are already in possession of this thing.

You don’t know it yet.

Ten years ago, two marketers started their online journey. They both endured similar pitfalls and setbacks.

One went on to make millions.

The other one failed miserably and worked a 9 to 5 job.

What made the difference?

The mind-flip.

Imagine you have a switch in your brain, and...

How to Raise Prices without Angering Customers

And How to Lower Prices Without Previous Customers Throwing a Fit

I once knew a marketer who wouldn’t lower his prices no matter what. He lived in constant terror that old customers would be mad that the course they bought last month or last year for $197 now cost $97. Heck, they might even demand a refund of the price difference. I’m pretty sure he imagined that every one of his customers was sitting at the computer just waiting for...

This will only work if you like to write emails and create products, or whether you're able to outsource email composing and product development.

But this is so straightforward and clean; I thought it's worth mentioning.
There is a gal I know who never, actually promotes affiliate merchandise to her list. She just won't do it.

Rather, she only promotes her products.
Every day she writes and sends out a new email to her list.
Then when she is done marketing that one, she'll proceed to another...

You can add a super easy micro-recurring membership to your income in about 30 minutes, start to finish.

This assumes you already have some sort of product you’re selling as well as the ability to do a ‘bump’ upsell on the order form or create an upsell page.

A bump upsell is where you add a product to your order page with a tick box. The customer clicks the box to add the item to their order, and that’s it – it’s added with one click.

If your payment...

PLR or private label rights don’t always enjoy the best reputation. Most marketers figure PLR was written by someone who either doesn’t speak English well or has no background in the subject matter. The PLR is often cobbled together with a lousy sales letter and amateur graphics and sold as a package to unsuspecting marketers.

Is that how you view PLR? If so, it’s no wonder. Many PLR packages aren’t worth the money, which is why potential buyers are leery of new...

Would you like to know how the highest-ranking affiliates are making their sales?

Here’s how to find out:

Research the top-selling evergreen products at places like JVZoo and Warrior Plus. See who is winning the leaderboard competitions and then get on their lists.

You might have to do a little Googling to locate their sites, blogs, squeeze pages, but it’s not that difficult.

Join their lists and then watch their emails.

You’ll see how they warm their lists as well as the...

1: Just like a headline, each bullet point should express a clear benefit.

2: When possible, keep your bullet points symmetrical. Make them all one line each, or two lines. Use short headlines of 1-4 words for each one, or don’t use headlines, and so forth. This makes it easier on the eyes and easier to read.

3: Keep your bullets clean and uncluttered. Without exception they must always be easy to read, or why even bother using bullet points?

4: Each section of bullet points should have...