VidPenguin Productions Blog

Emojis aren’t just for friends; they’re the ultimate magnet for capturing your customers’ attention, increasing user engagement, and even helping to close sales.

The funny thing is that most businesses think emojis are best left to 16-year old girls:

“We want to maintain a professional appearance to our customers, which is why we will never use emojis in any of our communications,” said the out-of-touch company executive to the marketing team struggling to...

This isn’t about selling t-shirts, but rather the lesson we can learn from t-shirt sellers that will put money in our pocket before creating the product.

When you sell shirts on T-Spring, you’re not committed to investing any money until you have the orders in hand.

Let’s say your goal is to sell 50 t-shirts at $15 apiece. You advertise on social media, and buyers commit to purchasing the actual shirts. But until you reach the 50 order mark, or whatever number you’ve...

I want to be clear right up front – there is NO stealing required to do this.

In fact, professionals have been doing this same thing forever, or at least since people have been creating stories, content, and so forth.

I’ll give you some movie examples:

Bridget Jones Diary (2001) is really a modern version of Jane Austen’s Pride and Prejudice.

Clueless (1995) is based on Jane Austen’s Emma.

Cruel Intentions (1999) is a modern version of Pierre Choderlos de Lacios’...

This is a part-time business that quite literally requires no specialized knowledge, and you don’t even need a product.

You need just enough people skills to build rapport over the phone, Skype, Zoom, or whatever mode of communication you choose.

I know a guy who is doing this part-time, and based on my math, he seems to be making about $4,200 a month doing this 2 hours a day.

He charges his clients $35 a week for a 20-minute phone call, and he books about six clients per day during his...

Zoom gives you the capability to hold face-to-face meetings, show what’s on your screen to everyone else on the call, pass control from one person to another and record the call as a video.

But did you know Zoom is capable of even more than that?

Here I’ve created a list of 7 things you can do on Zoom to get you started.

Create recurring meetings with saved settings and one URL

Okay, you knew about this one, right? When you schedule a meeting, tell Zoom if the meeting is...

Have I told you lately how much I LOVE recurring income?

Here’s a brief case study about a guy who has not one, but FOUR different newsletters that he puts out twice per month.

These are super simple newsletters that contain all the latest stuff he’s found on the internet about the topics.

How in the world does he find all the latest news, articles, blog posts, stories, video clips, photos, and so forth?

Google alerts.

Yup, it’s that easy.

He creates a dozen or so Google...

Headlines are the "make or break," "do or die" piece of your content. Think of all the times you've scanned title after title before clicking on the headline that stopped your scroll.

73% of people admit to skimming blog posts, while only 27% consume them thoroughly. Without a compelling headline, your content won’t receive the eyes it deserves.

But what exactly are headline grabbers? And how do you write one that stands out among the black-and-white sea of copy monotony? Most...

Imagine a squeeze page that takes you 20 minutes to put together, including the lead magnet.

Imagine this page converts at something close to 71%.

And now imagine you can buy unlimited traffic to your squeeze page because the paid traffic pays for itself.

How many new subscribers would you like today? This week? This year?

The key to a high converting squeeze page is to offer something so outstanding. People are more than eager to enter their email address to get that prized item.

You could...

Setting aside every self-help book out there, I’d like to propose the theory that there is ONE thing you need to be successful and that you are already in possession of this thing.

You don’t know it yet.

Ten years ago, two marketers started their online journey. They both endured similar pitfalls and setbacks.

One went on to make millions.

The other one failed miserably and worked a 9 to 5 job.

What made the difference?

The mind-flip.

Imagine you have a switch in your brain, and...