VidPenguin Productions Blog

Conversational marketing via chatbot is a powerful way to move your buyers through the sales funnel. Answering questions on the spot and building stronger relationships with them can only increase sales, if done correctly.

Chatbots interact with users when they visit your site, enhancing their experience and reducing your load of customer service emails.

You can use chatbots to complete any number of specific business tasks, such as making appointments, acting as a live question and answer,...

Sure, you’ve made mistakes. We all have. But odds are you will never make a $400 billion mistake.

Bill Gates recently revealed what he says is his, “…greatest mistake ever.”

The mistake? Allowing Android to become the dominant non-Apple smartphone operating system instead of Windows Mobile.

During an interview at VC firm Village Global, Gates lamented:

“In the software world, particularly for platforms, these are winner-take-all markets. So, the greatest mistake...

Is social media marketing right for your product?

And if so, how can you make the most of social media marketing?

I’ve curated 9 tips that might surprise you, annoy you or even flip your concept of social media marketing on its head.

1: Be One of the First

Most people try to build their brands on platforms that are extremely competitive.

But there are other ways:

Either build your brand on a new platform BEFORE it becomes huge…

…or build your brand on an unexpected...

How can we harness the power of our brains to push ourselves to accomplish things we don’t think we’re capable of doing?

1: Focus on enjoying the process. Most people can get better at anything if they are willing to put in the time and effort. Find ways to enjoy the process itself, so that it becomes more of a hobby or passion than a chore.

2: Detach yourself from the outcome. The way to enjoy the time and effort you put into learning a new skill – practice – is to...

Here are some really cool tools for Business and Project Name generators.

Domainr: Fast, free, domain name search, short URLs. https://domainr.com/

Hipster Business Name: Hipster business name generator. http://www.hipsterbusiness.name/

Impossibility: The best domain name generator ever. http://impossibility.org/

Lean Domain Search: Find a domain name for your website in seconds. https://leandomainsearch.com/

Naminum: Discover a perfect company name. http://www.naminum.com/

Short Domain...

Do you know what gets 10 times the engagement of a Facebook Page?

A Facebook Group.

If you’re still using Facebook Pages, welcome to 2020, where Facebook GROUPS are the way to win new customers and make sales.

I’m about to show you how to get people to automatically want to join your group, how to grow your email list and how to get your group members to tell you want they want to BUY from you, too.

Here are 25 rapid fire tips to help you master any Facebook group you're using for...

Here are 10 free editing and writing tools that you can use right now to make your blogging a lot easier to create and edit.

1. Editorial Calendar: See all your posts, drag & drop to manage your blog. https://wordpress.org/plugins/editorial-calendar/
2. Egg Timer: Set a time and write until the timer goes off. http://e.ggtimer.com/
3. Grammarly: Finds & corrects mistakes of your writing. https://www.grammarly.com/
4. Headline Analyzer: Emotional marketing value headline analyzer. ...

Two guys – partners – are struggling to make YouTube work for them. But they’re simply not getting the views or the subscribers they hoped for.

And so they make a pact: They’re going to do five videos a week for a few months and see if that kick starts anything.

It most definitely does.

Once they got serious about staying consistent and they invested a lot of effort and time into that goal, they started to get more and more views as well as more and more subscribers.

...

Use these resources to generate ideas and find out what's hot right now.

Buzzsumo: Analyze what content performs best for any topic or competitor. https://buzzsumo.com/

Google Trends: Explore what the world if watching. https://trends.google.com/trends/

Hubspot Blog Topic Generator: Custom blog ideas. https://www.hubspot.com/blog-topic-generator

Portent: Content idea generator. https://www.portent.com/tools/title-maker

Quora: Questions and answers edited by Internet users. ...

Bounce rate, the dreaded monster that website owners fight every day.  They know that when their bounce rate is high, the likeliness of their website being given any search love is slim to none.

So, What is Bounce Rate?

According to Google, bounce rate is a metric that is calculated by search engines based on a single page visitor or session. The search engine tracks to see if the visitor remains on the site or just exits without any further interaction. Basically, they allow the page to...