VidPenguin Productions Blog

15 Secrets of Persuasion to Help You Sell More Online

Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it.

The human brain can be influenced through its three systems of…

  • primal (sex)
  • emotions (empathy)
  • rationalization (logic)

When marketing is truly working, it’s appealing to all three of these systems simultaneously.

The classic recipe to do this seems almost too simple to work: First, you use images to trigger the primal brain. Second, you use empathy and a good...

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When You Run Out of Email Ideas, Try These 3 Tips

How many different ways can you write an email promoting your product? Or for that matter, promoting anything?

After a while it may seem like your emails to your lists are all sounding the same, and that’s probably because they are.

But you can shake things up by incorporating ridiculous holidays into your email marketing.

1: Annual Holidays

Do a Google search for crazy holidays and you’ll find lists that cover the entire year. For example, just take a look at these holidays...

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How to Survive Your First Hashtag Hijacking

During a presidential debate, the sitting U.S. President gave a shout out to a group called, “Proud Boys”.

When I think of ‘proud boys’, I imagine two-year-old boys in diapers who just used the potty for the very first time.

But apparently, these “Proud Boys” are actually a white supremacist group classified by the FBI as an extremist group and a hate group. Before the debate even ended, the hashtag #ProudBoys began trending.

That’s when LGBTQ Twitter...

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Top 20 Hypnotic Email Openers and Subject Lines

I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…

Could I use any of this in my email marketing? Can in-person persuasion work when communicating over the internet?

And the answer is a qualified ‘yes’. There are some things you simply cannot do online, such as shake someone’s hand. But there are other persuasion ‘secrets’ that can be surprisingly effective when incorporated into either your...

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7 NEW Global Marketing Trends for 2021

The new Global Marketing Trends 2021 report from Deloitte Insights provides us with clues for what is heading our way in marketing.

Despite the pandemic overload, consumers have a positive perspective on how brands are responding to the current environment, providing for positive experiences and even increased brand loyalty.

The top 7 trends are pointing to a need to lose the façade we often present to customers and instead be authentic while holistically meeting their needs.

1:...

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A 4 Letter Word That Will Prevent FDA and FTC Attacks on Your Business

blogging copywriting Nov 20, 2020

Imagine if you had one little 4 letter word at your disposal that could keep you compliant with the law and prevent you from being attacked by the FDA (Food and Drug Administration), the FTC (Federal Trade Commission), or any other big brother agency.

When you’re writing sales copy - whether it’s an email, a sales letter, a blog post, or even a social media post - you’ve got to be careful.

One poorly worded claim and now the FDA is coming after you for giving medical advice...

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How to Market Your Own Program in Facebook Groups

If it’s your own Facebook Group, then you can market your programs with no problem.

But if you’re in a Facebook Group run by anyone else, you’ve basically got two options:

1: Be active, provide value, answer questions and solve people’s problems to get noticed.

Because this can be time intensive, you might want to pick one group and stick with it rather than spreading your attention over several groups. Or you can outsource this work to someone else.

Look for...

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How to Write Your First Kindle Book in 30 Days or Less

Everyone’s got a book inside of them, just waiting to get out. And some people have dozens of books that can each be earning them a monthly income… if only they could just get started.

Kindle books can mean true passive income. You write each book once, and Amazon sells it for years. Completely unknown aspiring authors have written dozens of Kindle books and earn themselves a monthly income that rivals most people’s annual income. Those same people can then take months and...

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Subliminal Sales Conversion Techniques that Helps Build Customer Trust

You’re driving through strange new lands to a destination you’ve never seen. Sometimes you go for miles without seeing anything that indicates you’re even on the right road. Then finally, a sign appears, telling you that your destination is up ahead. If you’re like most people, when you see this sign, you immediately relax. You feel better because you’ve been reassured that you’re traveling in the right direction, and your reward is close.

If you think of...

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9 Reasons Why Content Marketing WORKS

 

Paid advertising is great because once you’ve got ads and a funnel that works, you can turn on the switch anytime you’re willing to spend money to make money.

But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising.

  1. When you compare content marketing with paid search, content marketing gets three times the leads per dollar spent. This is huge, but remember to factor in your time when creating content.
  2. ...
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