I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…
Could I use any of this in my email marketing? Can in-person persuasion work when communicating over the internet?
And the answer is a qualified ‘yes’. There are some things you simply cannot do online, such as shake someone’s hand. But there are other persuasion ‘secrets’ that can be surprisingly effective when incorporated into either your...
The new Global Marketing Trends 2021 report from Deloitte Insights provides us with clues for what is heading our way in marketing.
Despite the pandemic overload, consumers have a positive perspective on how brands are responding to the current environment, providing for positive experiences and even increased brand loyalty.
The top 7 trends are pointing to a need to lose the façade we often present to customers and instead be authentic while holistically meeting their needs.
Imagine if you had one little 4 letter word at your disposal that could keep you compliant with the law and prevent you from being attacked by the FDA (Food and Drug Administration), the FTC (Federal Trade Commission), or any other big brother agency.
When you’re writing sales copy - whether it’s an email, a sales letter, a blog post, or even a social media post - you’ve got to be careful.
One poorly worded claim and now the FDA is coming after you for giving medical advice...
If it’s your own Facebook Group, then you can market your programs with no problem.
But if you’re in a Facebook Group run by anyone else, you’ve basically got two options:
1: Be active, provide value, answer questions and solve people’s problems to get noticed.
Because this can be time intensive, you might want to pick one group and stick with it rather than spreading your attention over several groups. Or you can outsource this work to someone else.
Everyone’s got a book inside of them, just waiting to get out. And some people have dozens of books that can each be earning them a monthly income… if only they could just get started.
Kindle books can mean true passive income. You write each book once, and Amazon sells it for years. Completely unknown aspiring authors have written dozens of Kindle books and earn themselves a monthly income that rivals most people’s annual income. Those same people can then take months and...
You’re driving through strange new lands to a destination you’ve never seen. Sometimes you go for miles without seeing anything that indicates you’re even on the right road. Then finally, a sign appears, telling you that your destination is up ahead. If you’re like most people, when you see this sign, you immediately relax. You feel better because you’ve been reassured that you’re traveling in the right direction, and your reward is close.
If you think of...
Paid advertising is great because once you’ve got ads and a funnel that works, you can turn on the switch anytime you’re willing to spend money to make money.
But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising.
In a traditional education you are taught there is ONE right answer.
Remember multiple choice tests? You were told that “C” was the right answer and “A” “B” and “D” were wrong.
But what if there is a “E”, an “F” or even several hundred different possibilities?
Nope. According to school, there is always ONE right answer.
It makes grading tests a whole lot easier, plus it trains people to follow orders from bosses who...
Anytime and every time you do anything in your business, write it down.
Found a new resource? A new shortcut? A new market? Had a brilliant idea? Or even a crazy idea? Write it all down.
If you try something and it works, write it down. If it didn’t work, write that down, too.
It doesn’t matter what your niche is. The point is to keep track of everything you do in your business.
Then when something pays off big, you have three options:
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